Survey of Yuchai Engine Overseas Market
2009-01-14 Source：english.chinabuses.com
Summarize：Yuchai is the largest base for manufacture of diesel engines in China. Export of Yuchai engines started in the early 60’s of last century. Since entering the 21th century, relying on the outstanding ...
Yuchai is the largest base for manufacture of diesel engines in China. Export of Yuchai engines started in the early 60’s of last century. Since entering the 21th century, relying on the outstanding advantage in performance-price ratio, stable product quality and good reputation, export of Yuchai engines has developed at a high speed by an annual growth rate of over 100% during a period of several years successively, presenting an excellent situation of robust development.
At present, Yuchai engine is well sold to Southeast Asia, Mideast, Latin America, East Europe ,Africa, etc., over 50 countries and regions, there are 10 regional offices and 30 overseas distributors all around the world, and after-sales service networks have been set up to provide the after service and spare parts in over ten countries. The main exported products include the diesel engine used for truck, bus, passenger car, construction machinery,agrictulture machinery, marine & generator; gas engine and generator set are also included. At present ,with the characteristics of stronger power, bigger torque, higher reliability, lower specific fuel & oil consumption, lower emission & noise,Yuchai engine, which its population is over 50,000 units in overseas market, has been recognized widely and the Yuchai brand is enjoying greater and greater popularity in the overseas market .Yuchai is the production & export base of small-sized excavators in China featured by complete assortments. Export of Yuchai brand excavators began in the 1990’s and managed by the enterprise itself. Characterized by lower price and better quality, they were sold far to more than 50 countries or regions in Europe, America, Oceania etc. in cooperation with over 70 distributors. The small-sized excavator of Yuchai is enjoying greater popularity in the overseas market. These years more than 70% of excavators were sold to European countries and so Europe has become the major market of Yuchai excavators and we have established the office in Europe.
Yuchai has set its own strategy thought of struggle “Excellent quality, Globalized Yuchai” and prepared the medium- & long-term development program in the overseas market. Yuchai’s products will fully participate in the global market competition and it is expected that by 2010 the export scale will be 100000 sets of Yuchai’s products. In order to ensure realization of the objective Yuchai will seek for establishment of strategic cooperation relations with distributors, automobile manufacturers worldwide on the basis of mutual benefits, win-win situation and joint development, Yuchai is planning to set up not less than 80 sales distributors & service networks in Southeast Asia,Mideast,Latin America, East Europe ,Africa, etc. to extend and sound sales & service network in coming three years, meanwhile Yuchai will invest for localized production in the major regional market territory to provide better products and more comprehensive service for customers in the world.
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