English.chinabuses.com: on Aug. 2, the latter-half-year season of China Professional Football League Match 2009 kicked off in Changchun. On the same day, Ankai Bus officially handed keys of its K40D series coach to Changchun Yatai Football Club. According to sources, the new Ankai bus will take the football players to various battle grounds across China.

Ankai K40D series coach

As a pioneer in sports marketing, Ankai Bus sponsored Beijing Guoan Football Club back in 1990s. Through the sponsorship, Ankai Bus received extensive media publicity. In recent years, the bus builder could also be seen at such high-profile events as Beijing 2008 Olympic Games.

According to an official with Ankai Bus, the company has always been in pursuit of transcending its own limits, which coincides with the core spirit in sports field. Through adopting the sports marketing strategy, the company is striving to boost its image and strengthen its presence in China’s bus & coach market.