Price, Quality and Brand, Keys to Successful Exploration of Rural Mini-bus Market
2009-06-25 Source：english.chinabuses.com
Summarize：English.chinabuses.com: thanks to the reduction of taxes on buying mini-buses offered by the government to rural customers in a bid to stimulate the anemic bus sales, the special segment of the bus ma ...
English.chinabuses.com: thanks to the reduction of taxes on buying mini-buses offered by the government to rural customers in a bid to stimulate the anemic bus sales, the special segment of the bus market has been faring well since the onset of 2009.
According to the statistics released by China Association of Automobile Manufacturers (CAAM), the sales volume of mini-buses nationwide reached 602,700 units in the first four months of 2009, up by 43.36% y/y. In April alone, China posted a sales volume of 171,600 units of mini-buses, up by a staggering 70.66% y/y.
Wuling Rongguang, one of the most popular mini-bus models in rural China
Given the robust demand in the rural areas, a host of bus builders in China have taken a series of measures in an attempt to grab the largest share of the new niche market. According to a recent survey, customers in China’s vast rural area regard price as the most sensitive factor while making decision to buy a new mini-bus. Second follows the quality, which farmers attach great importance. When it comes to brand recognition, customers in rural market often acquire new information by word of mouth. Most customers have been quoted as saying they often ask other mini-bus users before they go to the showroom.
SAIC-GM-Wulong, which has been dominating the rural mini-bus market in recent years, has benefited immensely from the current market condition. YUAN Zhijun, Deputy General Manager of the company, disclosed that its sales volume reached 341,891 units in the first four months, up by 40%. Thanks to the unexpected explosion of market demand for its products, the company has further increased its sales target to 700,000 units from the previously 620,000 units.
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