China Bus Makers to Find New Market
2009-06-04 Source：english.chinabuses.com
China bus&coach makers are gearing up to enter the European market after testing the US waters some time back. Though Chinese bus makers have not made much headway in the US due to the strict emission and safety norms, many have managed to make their presence felt in the marketplace and are currently reworking their overseas strategies. The decision to test the European waters is also part of the strategy by Chinese automobile manufacturers to explore new markets. Leading German automobile expert, Ferdinand Dudenhoffer from the University of Duisburg-Essen, said Chinese buses would soon have an important role to play in the European marketplace. "In five years, the Chinese automakers can become what the Koreans are today," he told to journalist.
Brilliance Jinbei has been one of the first movers in the tough European market. In Germany, Brilliance is the only Chinese brand that has acquired a local distribution certification and started selling its autos. Currently, the European auto market is dominated by Volkswagen, PSA, Ford, Volvo, etc. For now, opening new market is the best way to overcome the financial crisis impact and this time maybe is the good opportunity for Chinese bus makers.
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