Automakers Seek New Market in China

Currently, markets of smaller cities in China have become the top priority for domestic automakers as they battle against declining sales and weak market demand. Chinese automakers, including Brilliance China and FAW, have been extending their distribution networks to second and third-tier cities after sales growth in cosmopolitan hubs such as Shanghai and Beijing slowed.

According the news from Tianjin FAW, it plans to increase dealerships in counties and rural areas by a factor of eight, giving the firm 800 dealers by 2010. Another domestic player, Brilliance Automotive Co., Ltd wants to double the number of dealers in second-tier cities to 400 by 2010.

Many major Chinese automakers including Chery Automobile Co, Geely Automotive Holdings and Great Wall Motor Corp all reported a sales drop and profit falls this year, as the slump in stock markets and the global financial downturn drove consumers away from auto purchases.

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