Hyundai Motor: Fuel Efficiency Campaign

Hyundai Motor announces that it will be able to achieve a fleet average of 35 miles per gallon by 2015, five years ahead of the timetable for new fuel economy regulations. Hyundai takes fuel efficiency higher and faster than any other automaker. In its long-term planned goal, it will pass Toyota and Honda by 2015.

Hyundai’s fuel efficiency campaign—dubbed “Hyundai Blue Drive”—features a range of advanced technologies, including hybrids powered by lithium batteries, turbocharged gasoline direct injection, and eventually plug-in hybrids and fuel cell electric vehicles. But in keeping with its brand, Hyundai will also focus on near-term, low-cost fuel efficiency strategies—such as low-rolling-resistance tires, enhanced aerodynamics, and revised engine calibrations—to offer the highest mpg at the lowest cost.

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