WANG Wenbing Explains Yutong’s Value Exploration Tour
2009-04-22 Source：english.chinabuses.com
Summarize：From Oct. 2007 to 2009, Yutong traveled across China and successfully established a good image for its buses & coaches with high fuel economy. Early this year, Yutong launched Value Exploration Tour and invited government officials, industrial experts and its main customers to Yutong Industrial Park to experience the company’s unique way of creating more value for its customers. What is the purpose and significance of the tour? As the host, how will Yutong project itself to the public this time? A number of questions are yet to be answered. WANG Wenbing, Deputy General Manager of Yutong takes us along Value Exploration Tour to find out more.
From Oct. 2007 to 2009, Yutong traveled across China and successfully established a good image for its buses & coaches with high fuel economy. Early this year, Yutong launched Value Exploration Tour and invited government officials, industrial experts and its main customers to Yutong Industrial Park to experience the company’s unique way of creating more value for its customers. What is the purpose and significance of the tour? As the host, how will Yutong project itself to the public this time? A number of questions are yet to be answered. WANG Wenbing, Deputy General Manager of Yutong takes us along Value Exploration Tour to find out more.
WANG Wenbing, Deputy General Manager of Yutong
Technological Competitiveness Plus Marketing Competitiveness
“In the past, we believed that customers will sure buy our buses if our products are technologically advanced. However, that was a misconception. Customers actually do not quite care about how advanced our technologies are if we fail to provide any tangible value and meet their needs. One pressing task for us now is how to balance our technological competitiveness with our marketing competitiveness so that we can let our customers experience our products’ value and gain their trust. It is on this basis that we launched our Value Exploration Tour,”said WANG Wenbing. During the tour, guests were offered a rare opportunity to view a number of Yutong’s advanced technological accomplishments and its whole production lines.
A tour of this large scale has clearly indicated that the company not only boasts quite advanced technologies but also attaches significant importance to create more value for its customers.
Comprehensiveness evolves from doing little by little
Compared with its former brand image promotion activities, Value Exploration Tour displays Yutong’s value chain in an all-around manner. From reliability, safety, fuel economy to more economic benefits for customers, the company makes use of quantitative data which persuasively shows its constant care for every customers and its overall goal of bringing win-win results for both its customers and itself.
Both surprising and touching for customers
By taking a closer look at the hardware infrastructure like the production techniques and equipment of Yutong, guests have been pleasantly surprised. More importantly, every employee from Yutong Bus has left an indelible impression on all visitors’ minds. WANG Wenbing finally pointed out, “every employee from Yutong Bus is an image ambassador for the company. The Value Exploration Tour is not an end, but a new beginning for the bus builder to continue creating more values for its customers.”
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