Opportunity for Now

The global financial turmoil might bring opportunities for Chinese autos to enter the Western European market. Tong Zhiyuan, chairman of Chinese automaker Huatai, said that because the purchasing power of most European families was affected by the economic crisis, some European countries have encouraged the purchase of low-emission cars, which is "favorable" for Chinese automakers. At least, the chances are bigger than before.

Currently, only a small group of Chinese-brand cars have been sold in Ukraine, Russia and some other Eastern European markets. Entering the Western European market is challenging for those automakers. Chinese automakers have to let local customers know of their vehicles' high quality, find the proper partners to explore the market and set up efficient logistics and distribution systems.

Many European auto dealers have great confidence about Chinese autos. The latest news shows that another batch of 200 Brilliance autos will arrive in Bremerhaven, Germany on April 7.

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