Brilliance & BYD Spotlight Auto Show

The global financial crisis has stolen much of the glitz and glamour associated with the North American International Auto Show in Detroit as global automakers are struggling to cut costs and stay afloat. However, it has also given Chinese vehicle manufacturers an opportunity to showcase their products and plans for the US market.

Leading Chinese automobile brands BYD and Brilliance are exhibiting their products in the main Cobo Center hall of the exhibition as many leading international companies like Nissan, Suzuki Motor, Ferrari SpA, Land Rover, Rolls-Royce and Porsche have pulled out of the show.

According to BYD's global development plan, BYD plans to set up an office in California and make the state the first destination for its electric autos in 2011. At present, BYD has established a fully owned America branch in Chicago in 1999, with most of the employees being US natives. Brilliance Auto refused to disclose the timetable for his company's entry to America, but the US market is the most important in its global marketing strategy.

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