BONLUCK: Chinese Bus Exporting “Black Horse”
2008-06-02 Source：english.chinabuses.com
Summarize：Faced with increasingly fierce competition in the bus export market, BONLUCK bus, which started operation at the end of 2007, has successfully exported to markets of developed countries with internati ...
Faced with increasingly fierce competition in the bus export market, BONLUCK bus, which started operation at the end of 2007, has successfully exported to markets of developed countries with international standard technology, innovative market position and flexible response. BONLUCK has been successful in exporting buses & coaches to more than 10 developed countries and regions. A “single spark of light to a prairie fire “BONLUCK creates a “miracle" among the bus industry exporting in china.
International Technical Team, Creating Superb Performance
The bus markets of developed countries in Europe and the United States, have strict requirements including, exhaust emission, safety, performance and production technology of buses. In order to meet this level of sophisticated bus technology, BONLUCK have established an Australian ADR office and US DOT office besides improving their own technology team. At present, all together 9 technical specialists from Australia and US are stationed in the factory. In addition to quality control, they also cooperate actively with domestic technical staff to improve the manufacturing standard of BONLUCK buses.
By working together with the foreign technical specialists, BONLUCK have developed a number of high-performance bus models, such as JXK6137 luxury bus, which was researched and developed specially for the U.S. market. This bus won the BAAV Special Jury Award of "Innovation of the Year Award." with innovative design and high quality. On April 23, Bonluck and foreign technical specialists completed a Rollover Test with the result of 42.5 degrees angle before rolling over, which broke the domestic record. The new frame design tested resulted in increased survival space for passengers within the bus there by creating a safer bus exceeding the requirements of international standards for this test. The Australian technical specialist who was in charge of the test gave a highly praise verdict of "perfect", and he said that BONLUCK bus and his cooperators (BCI) have created a miracle.
Avoiding disadvantageous competition, Differentiating marketing position
There is a huge difference between the requirement for high-end buses and the product cost in the mature bus markets like the Europe and US. BONLUCK has penetrated the business opportunity exquisitely, and take it as the target market. With assistance from the international technology team, BONLUCK bus has successfully exploited the markets of developed countries and areas with the advantage of good value, high quality and innovation to compete with all others amongst this field.
Currently, BONLUCK bus is the only domestic bus manufacturer who has the ratification of exporting batches buses to Australia and the United States. The first season this year, BONLUCK sales volumes has advanced to the top three in Australia, and have successfully opened markets in New Zealand, Mexico , Singapore, Malaysia, Ireland and other countries and markets.
Diversified sales channels, Flexible response mechanisms
It has a lot to do with its diversified sales channels and flexible response mechanisms that BONLUCK bus has opened international markets quickly. The OEM-style, one-to-one customer sales and other diversified sales channels mean that the BONLUCK bus can enter markets the most effective way.
At the same time, for the corresponding changes in the market and each customer’s unique requirements, BONLUCK bus can meet and adjust to them in a short time, especially for the specific needs of specific regions. BONLUCK bus can respond rapidly and institute the appropriate program to meat these needs. Take JXK6127 as an example, it has brought out nearly 30 different technical specifications because of customers’ different requirements, and has exported more than 100 buses of this model to the market; this reflects the response ability of BOLUCK bus to satisfy markets specific requirements.
International technical specialist team, high-performance buses, differentiating marketing position, diversified sales channels and flexible response mechanisms, all these make BONLUCK like a brave fighter who is good at meeting it challengers, it shows its advantages rapidly in the domestic bus enterprises by strong marketing strategies and innovative designs . Through the indisputable facts and the real data, Bonluck has written an export "miracle" of bus manufacturing.
November 2007, BONLUCK formally began manufacturing;
Jan. 2008 The first 8 JXK6137 were off –line and exported to USA
Mar.8 The first motorhome with independent intellectual property rights was off the assembly line. A further order was signed to export 50 units to Australia.
Mar.11 Gained the prize from BAAV 2008 “the Award of the Innovation”
May. 34 luxury coaches were Exported to Middle East and signed to export 200 finished vehicles and 300 CKD to Middle East
……
The "miracle", which has appeared during the growing period for an enterprise, it is a symbol of positive organization from the bus industry, but it has also been a challenge. The BONLUCK team has taken it forward and the force of pursing superb Self-transcendence has resulted in its success. BONLUCK is aware of the importance of maintaining high quality standards to meet the strict requirements of international markets, and will continue to lead the field of innovation through research and development programs with leading international technical specialists to further lead the company into greater market sales.
With continuous improvement and progress, BONLUCK believe: the formation of a miracle is rooted in strength.
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