Higer-----“Top 500 Valuable Brand”
2008-06-06 Source：english.chinabuses.com
Summarize：With brand value of over six billion RMB, after 10-year development, “Higer Bus” ranks the “Top 500 Valuable Brand”
On June 2nd, the World Brand Laboratory announced the 2008(the fifth) “Top 50 ...
With brand value of over six billion RMB, after 10-year development, “Higer Bus” ranks the “Top 500 Valuable Brand”
On June 2nd, the World Brand Laboratory announced the 2008(the fifth) “Top 500 Valuable Brand” in Beijing. In this ranking list based on financial analysis, consumer activity analysis and brand notability analysis, for the first time Higer Bus was honored to be one of them (ranked the 119th), and ranked top three in Chinese bus industry with brand value of 6,136 billion, which became a new milestone following the award of “Chinese Top Brands” in 2006. Higer brand shows vigorous force of growing up and left a significant stroke in the history of Chinese bus industry.
Higer is the main brand of Suzhou Kinglong product. In the past ten years, Higer brand successfully passed the interim from the starting period to fast-developing period and rank stably the first group of Chinese bus industry. In 2007, Higer sold 16090 units buses and coaches with the turnover of 4.664 billion RMB, 2842 units of which, valued 173 million RMB, are for overseas market. Higer becomes the fastest growing brand in Chinese bus industry, and is awarded as “the National Automobile Export Recommended Brand” and “CCCME Recommended Brand”
Higer is derived from Heracles, the son of Zeus in Greek Myth, which cherishes the hope of Higer to be powerful, reliable and strive to be excellent.
As some expert points, Higer Bus has a clear brand philosophy, “focus on safety”, which has the necessary elements as an international and forward-looking brand. Safety, environment-protection and energy-saving are the developing orientation of Chinese bus industry. Among these philosophies, safety has the most comprehensive content, which can cover environment-protection (environment security) and fuel-economy (fuel security).
In recent years, Higer Bus Company Limited cooperates strategically with Scania, the leading Swedish commercial vehicle manufacturer with a long history of over 100 years, and co-developed luxury coach of SCANIA?HIGER series, which made positive influence on Chinese “High end” coach market and also created new profit margin space for Higer brand.
Some experts say, as a sports-marketing pioneer in Chinese bus industry, Higer Bus have served the GASC (General Administration of Sport of China ), the 15th Asia Games in Doha, the Qindao Sailing-vessel Contest, the National Sail-boarding Contest and so on, which made positive influence on its brand growing. Exploration to the deep meaning behind sport marketing, also offered a new view for the growing of Chinese bus brand.
Moreover, for Chinese bus industry which is running towards the global market, the words from Doctor Ravi Dhar (the professor of Management Academy Yale University, the director of observation centre of Yale and the member of World Brand Laboratory) may be thoughtful. He said if you want to open and occupy the international market, your brand must be World-class.
Represented by Higer Bus, all the Chinese mainstream bus brands were ranked in the list this time. It means in some way that the marketing era of Chinese Bus brands is striding towards us.
The World Brand Laboratory is also an authoritative institution for brand appraisal with its principle of "independent and impartial", which stands at the forefront of academic research and create the international leading BVA Tools. The appraising method BVA (Brand value Added) matches with the current Economic Use Method. In the meantime, there are a group of economic, financial and mathematical analysis professionals with different cultures and backgrounds working in the World Brand Laboratory, and most of them are from well-known European and US institutions.
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