www.chinabuses.org: Different from passenger vehicle marketing B2C mode, commercial vehicles manufacturers normally don’t face up with customers directly. But their products, buses and trucks, are closely related with end users, so commercial vehicle manufacturers can only create values by meet needs of customers.

Developing and designing products according to customers’needs, Zhengzhou Yutong Group has become a leading domestic bus builder from a small state-owned enterprise.

Yutong Buses

Direct customers for bus builders are bus operators, and the direct customers for bus operators are passengers. Yutong best selling products are based on understanding of needs from the passengers.

Yutong developed ZK6980 sleeper bus firstly across the world to fill the transport gap left by undeveloped railway transport and expensive flights.

Thereafter, Yutong launched 13.7m luxurious city buses and apron buses. Both the buses have comparatively high requirements on comfort and functions, and the buses are also based on needs of customers.

Yutong has promoted durability and saving-money value to attract customers. They started to use cathode electro-coating lines firstly in China to raise quality level of the buses. And they also set YES (Yutong Electrocoating Standard) standard firstly in China bus industry.

Gradually Yutong realized that apart from durability, they have to make real profits for customers. So they initialed “Drive your Value” activities across China.

Since 2002, Yutong accelerated its production lines by meeting special needs of customers. And they improved managements on development, production, supply chain, and customer needs.