Maxus Introduces New Logo, Embarking on a Strategic Brand Refresh
2025-11-25 Source：www.chinabuses.org
Summarize：SAIC Maxus today initiated a profound brand evolution at the Guangzhou Auto Show, debuting its new "Mass Light Icon" logo as the visual cornerstone of its new direction. This user-centric transformation is operationalized through a structured strategy comprising the "DANA" unmanned passenger and cargo vehicle, a strategic deepening of its alliance with CATL, and the introduction of the 8S Super User Experience Center model – all integrated to provide end-to-end support for aspirational business builders.
GUANGZHOU, China, Nov. 21, 2025 – SAIC Maxus today initiated a profound brand evolution at the Guangzhou Auto Show, debuting its new "Mass Light Icon" logo as the visual cornerstone of its new direction. This user-centric transformation is operationalized through a structured strategy comprising the "DANA" unmanned passenger and cargo vehicle, a strategic deepening of its alliance with CATL, and the introduction of the 8S Super User Experience Center model – all integrated to provide end-to-end support for aspirational business builders.
This launch represents a pivotal strategic transition to a "user-defined enterprise." Fusing cutting-edge technology with an integrated ecosystem, Maxus is forging a new identity as a partner that blends engineering intelligence with human empathy, jointly stepping with its users into the "User Value Era" of new-energy commercial vehicles and progressing unequivocally toward its objective of becoming the "Global Leader in Light Commercial Vehicles."
Views:0Editor：Sissi
editor@chinabuses.org
86-10-64867899;
