Golden Dragon Bus Signing Ceremony for BRICS Industrial Design Innovation Cooperation Achievement

The two-day BRICS New Industrial Revolution Partnership Forum 2025 grandly opened in Xiamen, with representatives from 34 countries and international organizations gathering together to jointly plan for development and sound the clarion call of the "Greater BRICS Cooperation" era. During this grand event of industrial docking and cooperative consultation, Golden Dragon Bus and Chengdu Keruite Automotive Technology Co., Ltd. signed a strategic cooperation agreement. The "Bus Design and Size, Intelligent Manufacturing Innovation Project" jointly launched by the two parties was released as a typical case of BRICS industrial design innovation cooperation achievements. It is not only a strong alliance of complementary strengths between enterprises but also a vivid practice of BRICS countries' collaborative design empowerment.

From Catching Up to Leading: The Globalization Journey of Chinese Buses

On the world stage of buses, Chinese buses have gone through the arduous journey from catching up to running side by side. Once, "Made in China" buses were labeled as "low-end subcontracting," but after decades of unremitting innovation and struggle, Chinese brands have risen to become an indispensable important force in the global bus field. However, the journey forward has never ceased.

Behind a modern luxury bus lies the crystallization of cutting-edge industrial design, the extremely high manufacturing precision, and the high-standard threshold built by strict manufacturing and inspection processes. This set of standards was long monopolized by European companies such as Germany and became the benchmark for the global bus manufacturing industry. Faced with the gap, Chinese bus people have been committed to breaking through the boundaries and rebirth in the strict tempering with a global vision to benchmark European top products, and are dedicated to reconstructing the luxury standard of Chinese buses.

As the leading enterprise of domestic brand buses, Golden Dragon's engineers have long been thinking about an essential question: What is the luxury of buses? Their conclusion is that luxury is the integration of elegant design and exquisite craftsmanship, the unity of refined materials and outstanding performance, and the profound understanding of global high quality. This understanding goes beyond surface work and delves into the essence of manufacturing. Golden Dragon not only pursues the growth of product quantity but is also committed to improving quality and meeting user expectations. This cooperation with Keruite is based on the common development needs, jointly enhancing product power, and injecting new kinetic energy for Chinese buses to compete in the high-end and international tracks.

Design and Manufacturing: Complementary Pursuit of Excellence

Exquisite craftsmanship allows users to feel the excellent design and manufacturing level of the product. In the pursuit of ultimate aesthetics, excellent design and strong manufacturing capabilities complement each other and are indispensable. Excellent design without exquisite manufacturing skills cannot perfectly present the concept; strong manufacturing capabilities without ingenious design cannot show the unique value of the product.

The current bus market can already meet basic functional needs, and users are increasingly paying attention to appearance, process details, and high-quality material use. Whether it is a top - luxury model or a daily commuting vehicle, the degree of product refinement has become a key factor in the automotive market competition. Keruite, as a well - known domestic automotive process consulting company, focuses on the research and development of intelligent process equipment, software, and concurrent engineering for automotive stamping, welding, painting, and assembly, and has rich experience in new car design and factory equipment process. It is a first - level supplier for domestic mainstream automotive OEMs such as SAIC, Geely, BYD, and Changan. This cooperation gathers the advantages of both parties and creates bus products that meet the global highest standards through the deep integration of design and manufacturing. This is not only a business cooperation but also a positive signal for the upward breakthrough of China's bus industry, showing the transformation determination of Chinese manufacturing from quantitative change to qualitative change.

The transformation and upgrading of China's bus industry is a microcosm of the high - quality development of Chinese manufacturing. From subcontracting imitation to independent innovation, from price competition to quality competition, from the domestic market to the international stage, Chinese buses are undergoing a profound transformation. This transformation requires enterprises to have the courage to break the rules and a global vision. The cooperation between Golden Dragon and Keruite represents a new trend: through collaborative innovation in the upstream and downstream of the industrial chain, integrating high - quality resources, overcoming technical difficulties, and jointly moving towards the high - end of the global value chain.