Accelerating Development in Southeast Asia: ZF Opens New Office in Thailand

The recent opening of ZF's Bangkok office marks a significant milestone in the group's strategic layout to deeply cultivate the Southeast Asian market. The new office brings together three major business divisions: Aftermarket, Chassis Solutions, and Commercial Vehicle Solutions, aiming to enhance operational efficiency through divisional collaboration and further consolidate its core position in the Southeast Asian automotive market.

Ms. Wang Runyi, Executive Vice President of ZF Group, President of China Region, and President of Asia-Pacific Operations, said: "The opening of ZF's new Bangkok office is not only a new layout in Thailand, but also the beginning of a new chapter. It will become an important hub for us to deepen cooperation with industry partners and actively explore the Southeast Asian market. This move is also an important strategic measure for us to support Chinese enterprises in going global. We will grow together with the industry and move towards a more prosperous future."

Philippe Colpron, Executive Vice President of ZF Group and head of the Aftermarket division, said: "For decades, ZF has been deeply rooted and thriving in the vibrant market of Thailand, relying on a comprehensive service network to build a full ecosystem solution for customers. The newly established hub will deeply integrate aftermarket expertise with cutting-edge innovation technology, while fully integrating the resources of the Asia-Pacific team and leveraging the global network's collaborative advantages."

Also attending the opening ceremony were Xu Huanping, Senior Vice President of Sales and Customer Development for Asia-Pacific at ZF Group, Zhao Wei, Vice President of Human Resources for Asia-Pacific, Teoh Chee How, Vice President of the Aftermarket division and head of Asia-Pacific, Kenneth Tang, head of the Aftermarket division for ASEAN and Taiwan regions, and Zou Shanxin, head of ASEAN sales and marketing. Colleagues from the Aftermarket, Chassis Solutions, and Commercial Vehicle Solutions divisions, as well as local major automotive manufacturer partners and customers, also participated in this event.

The new office is located in Spring Tower, between Suvarnabhumi Airport and Don Mueang International Airport, with a flexible layout that can easily adjust the scale according to business needs. Its superior geographical location and convenient transportation can not only reduce logistics barriers but also expand business opportunities. Modern facilities and strategic location will not only help ZF to respond more agilely to regional demands but also fit well with ZF's development goals of integrating team resources, promoting real-time information sharing, and optimizing operational processes.