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Golden Dragon Listed on China’s 500 Most Valuable Brands
Summarize：With a total value of 44 685 billion RMB, up by 6 329 billion RMB compared with that in the previous year, Golden Dragon ranked the 210th place in the list, moving up by three places
On Jun. 15, the 20th World Brand Summit, organized by World Brand Lab, was held in Beijing. At the summit, the list of China’s 500 Most Valuable Brands was released. With a total value of 44.685 billion RMB, up by 6.329 billion RMB compared with that in the previous year, Golden Dragon ranked the 210th place in the list, moving up by three places.
Golden Dragon, with a total brand value of 6.013 billion RMB in 2007, was first listed in China’s 500 Most Valuable Brands in that year. Committed to seeking sustainable development through technological innovation, the bus maker has already established a formidable presence across the globe. Having made a host of major breakthroughs in fossil fuel powered buses, electric buses, hydrogen fuel cell buses and autonomous driving buses, Golden Dragon successfully rolled out its first generation autonomous driving bus Star in 2017. In Sept., 2022, its new generation autonomous driving bus SPRITE hit the market, ushering in a brand new era of public transportation for the world.
Themed with “Global Branding in the Age of AI and Web 3.0: Pushing the Boundaries”, this year’s summit has attracted many internationally renowned experts from all over the world.
When World Brand Lab first released China’s 500 Most Valuable Brands two decades ago, the average value of the China’s 500 Most Valuable Brands stood at 4.943 billion and the lowest brand value was 500 million RMB. This year, the average value jumped by 1289.08% to reach 68.662 billion RMB and the lowest brand value stood at 3.527 billion RMB.
“In the past twenty years, China’s brands have witnessed extremely impressive growth. It is my sincere hope that more and more people from all over the world can get to know China through Chinese brands”, said Steve Woolgar, the honorary professor of marketing from Oxford University and Chairman of the Academic Committee of World Brand Lab.