Wisdom of Equilibrium: Sustainable Development Strategy of Zhongtong
2013-06-18 Source：www.chinabuses.org
Summarize：We can see, from the long-term customer survey at home and abroad by www.chinabuses.com, the ascending popularity of Zhongtong, not only because of its reliable products and responsive service, but its marketing strategy and corporate responsibility.
www.chinabuses.org: We can see, from the long-term customer survey at home and abroad by www.chinabuses.com, the ascending popularity of Zhongtong, not only because of its reliable products and responsive service, but its marketing strategy and corporate responsibility.
In late May, reporter of www.chinabuses.com visited the Director of Zhongtong Brand Culture Department Li Dusheng for future plan of the company, and he said: "We, based on the sales of 12000 units last year, will grasp the market requirements and restructure the products to consolidate our advantages in the principle of market equilibrium. We are expecting the sales of 13000 units in 2013."
Due to the unbalanced economic development, China buses market reflects consumption features of different levels. Over 40-year-old Zhongtong flourishes in new-energy and school bus fields, let alone in traditional market. Director Li told the reporter "up to now, we have obtained orders of nearly 1000 new-energy buses. In the first four months, a total of 1177 school buses were sold, mainly in Shandong, Dongbei and Guangdong, etc."
Never indulging in the success of domestic market, Zhongtong is accelerating its expansion in overseas market. At the beginning of 2013, Zhongtong obtained the big order of 200 units from Saudi Arabia.
It's said Zhongtong buses are used in over 60 countries and regions, such as USA, Canada, Germany, Australia, New Zealand and Hongkong, etc.
Strategy defines altitude. Zhongtong, with innovation and passion, will make greater achievements in the future.
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