King Long Launching Two New Models in Busworld Kortrijk 2011
Summarize：In Busworld Kortrijk 2011, KINGLONG are officially releases launching two new models to the European market: XMQ6120AGD, a three-door low-floor city-bus and XMQ6129Y, an HD (High Deck) luxury coach for long-distance journey’s.
www.chinabuses.org: In Busworld Kortrijk 2011, KINGLONG are officially releases launching two new models to the European market: XMQ6120AGD, a three-door low-floor city-bus and XMQ6129Y, an HD (High Deck) luxury coach for long-distance journey’s.
KINGLONG took the lead in entering the EU market in 2005 and currently 8 models have been approved by EU WVTA.
The recent sales reveal the momentum of KINGLONG in expanding the EU market. In 2009, the number of bus and coaches exported to EU was 131 and in 2010 reach 235. It is predicted that the annual export volume to EU will exceed 500, an increase of 100% compared with the same period last year.
Mr. Samuel Zhu, the vice president of KINGLONG, said: “the cooperation with ARRIVA in 2011 strengthens the confidence of our company in EU market. The future development of KINGLONG in EU is worth expecting.”
The Bi-annual Busworld Kortrijk make its opening ceremony in Belgium on Oct 20 2011 and this is the fourth time that KINGLONG, a renowned Chinese bus and coach manufacturer, participates in succession. KINGLONG are officially releases launching two new models to the European market: XMQ6120AGD, a three-door low-floor city-bus and XMQ6129Y, an HD (High Deck) luxury coach for long-distance journey’s.
As one of the largest bus and coach manufacturer and exporter in China, KINGLONG took the lead in entering the EU market in 2005 and currently 8 models covering public transportation, tourism and long-distance transportation have been approved by EU WVTA. Today the release of these two new models manifests their willingness of catering to the needs of EU clients and the determination of accelerating their pace into EU market.
Deng Hongfei, the director of KINGLONG said: “The latest released models XMQ6120AGD and XMQ6129Y, are developed in accordance with the European Whole Vehicle type approval and all the features have been included to meet the market demand. These two models adopted the state-of-the-art and environmentally-friendly technology materials, thus they have been designed to provide better operation efficiency to those public transportation service provider and offer a more comfortable driving and riding experience to drivers and passengers.”
XMQ6120AGD took KINGLONG 18 months for develop, it is a monocoque and a double leaf three-door low floor city-bus designed to cater to mainstream European public transportation markets. This type of Low Floor bus, with a simple and modern appearance, conforms and blends perfectly with the European cities. The bus is equipped with an 8.9 Litre Cummins Euro Ⅴ engine (ISL8.9E5280B), a low-carbon and environmentally-friendly drive line, VOITH automatic transmission system which can reduce the intensified tension of the driver, ZF air suspension system (with two air bags in front and four in at rear), and WABCO ECAS height adjusting system which not only brings a comfortable riding experience but also makes it more convenient to the elderly and children when boarding on and off the bus. The monocoque structure can effectively enhance the body intensity, reducing of weight with better fuel consumption. With the side tower engine and the low-floor design, this bus offers to the passengers a wide space inside. The three-double-leaf-door design, greatly improves the speed of getting on and off the bus. Besides, the reasonable combination of the full-view black glass, the integrated air passage of aluminum alloy combined with stainless steel handrail and the seat fabric with individual style, creates a comfortable and modern interior room.
The XMQ6129Y, an updated product of XMQ6127 12 meter coach, is the major product promoted by KINGLONG in the tourist coach and long-distance passenger transportation markets in EU. Compared with XMQ6127, this models has made improvements in appearance, design, equipment and technology; therefore, the overall competitive advantage has been greatly upgraded. XMQ6129Y, with 12.2-meter body length and a maximum 55 seats, is equipped with Cummins ISM11E5 440 engine which conforms to the Euro V emission standard, ZF manual or automatic transmission system which ensures excellent performance, ZF independent suspension structure, WABCO ECAS height adjusting system, VDO CAN bus system and EBS (electronically controlled brake system). Collectively, driving this particular vehicle has become safer and more comfortable. Meanwhile, it adopts many KINGLONG self-developed technologies such as optimizing design technology of engine accessories, weight-reduction technology and optimizing match technology of power train, thus this type of coach is excellent in saving fuel, reducing noise and protecting environment. Many harmonized devices such as the advanced audiovisual entertainment system, the integrated water dispenser and coffee machine, the fridge and sleeping bed for driver can ensure that both driver and passengers will have a comfortable driving and riding experience. The fashionable design, especially the “K“ shaped appearance which compliments the LOGO of KINGLONG, makes this coach more particular and exclusive.
Mr. Samuel Zhu, the vice president who is in charge of the sales and marketing of KINGLONG said: “EU market is huge, and the clients from different regions and different industries are various on their demands. Therefore we should take a deep insight into the customized needs of the EU clients and promote various products based on every market segment so as to meet and satisfy more clients’ needs. This is the core strategy of KINGLONG towards the EU market. Among the EU countries, the three-door , low-floor city-bus is the mainstream product and the promotion of XMQ6120AGD enhances the adaptability of KINGLONG bus into new EU markets. However XMQ6129Y, an upgraded model of XMQ6127 tourist coach, has made improvements in performance efficiency and value, and it is mainly designed for the tourism and long-distance passenger transportation markets in EU.”
As leader of the Chinese bus and coaches in the overseas market, KINGLONG has proved itself in accelerated its pace in expanding the international market in recent years. So far, the products of KINGLONG has covered Asia, Africa, Australia, Europe and South America and altogether supplied more than 200,000 bus and coaches to over 8,000 transportation service providers in over 80 countries and regions worldwide, thus KINGLONG has become one of the largest bus and coach brand in the global market. In 2010, KINGLONG sold 23,561 units, among which 6,600 for export; from January to September of 2011, the volume of export was 5,510, an increase of 20% compared with the same period last year.
Though the EU is not the largest international market for KINGLONG, in Samuel Zhu’s opinion, it is an important strategy to constantly expand the EU market. There are two reasons to support his opinion: first, the EU, the most developed area for global bus and coach and their acceseories industry which applies the strictest standard, thus joining in the competition with EU brands, and offering the service designed to the EU clients can drastically improve the technology and overall quality of KINGLONG products; secondly, entering into the EU market is prominent in upgrading the product image and promoting the sales in other markets.
With 7 years of efforts, taking a lead among all other Chinese bus and coach manufacturers, KINGLONG has made great achievements in the EU market and showed its rising tendency. Since the approval of VCA and entering into the EU market back in 2005, KINGLONG has exported its products to over 12 different EU countries including UK, France, Germany, Italy, Romania, Bulgaria, Austria, Sweden, Slovenia, Hungary, Cyprus and Malta. This April, KINGLONG made its first cooperation with ARRIVA, one of the largest transportation company in EU, to provide 176 buses for the Malta Transport reform. This is a milestone in the history of KINGLONG’s expansion in overseas market, which paved the path for KINGLONG entering the EU mainstream market and making KINGLONG the Pioneer of the Chinese Automotive industry.
The recent sales reveal the momentum of KINGLONG in expanding the EU market. In 2009, the number of bus and coaches exported to EU was 131 and in 2010 reach 235; from January to September of 2011, the number was 377, 160% of the total number in 2010. Mr. Samuel Zhu predicts that the annual export volume to EU will exceed 500, an increase of 100% compared with the same period last year.
Though the expansion is remarkable, KINGLONG still need to keep sober, admitting that KINGLONG is still on the learning curve. Mr. Samuel Zhu said: “We will not deny nor fear the gap, for we will take a positive attitude to participate and learn the advanced bus and coach-making technology and experience from the European counterparts so that we can continuously improve our technology. Currently, the sales volume of KINGLONG bus and coach is not outsized in the EU market, therefore, we will accelerate the development of new products catering to the EU market and further improve the sales and service network in the EU, thus meeting the diverse needs of EU clients with better rate of cost performance and more adaptive products.”
As to the future performance of KINGLONG in the EU market, Mr. Samuel Zhu was confident: “We have established a relatively good marketing channel and service network in EU, through which we can obtain stable orders and gradually expand marketing scope. Besides, the cooperation with ARRIVA strengthens the confidence of our company in EU market. Now we are negotiating with other transportation corporations in EU, so the future development of KINGLONG in EU is worth expecting.” Meanwhile Mr. Samuel Zhu also revealed that KINGLONG is planning to step in the North American market to cover six continents instead of the five at present, thus realizing the goal of “globalization”.
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