Fractionizing Market, King Long Goes Ahead

Xiamen Kinglong United Automotive Industry Co., Ltd (Kinglong for short as below) is a professional buses & coaches manufacturer in China and its products are called National Bus. In the year of 2008, the net profit of Kinglong exceeded 5.2 billion Yuan, up 15.3 percent year-on-year. Among them, the total export value reached 1.4 billion Yuan, up 88 percent year-on-year. Kinglong run on the fast-track at last year.

Currently, the global financial crisis is lingering and affecting many industrial sectors, including buses & coaches industry. There are more than 100 bus & coach manufacturers in China. The competition is so severe. In order to overcome the other competitors and occupying more market share, Kinglong fractionizes the related market and offer different solutions for clients so as to boost its total sale. For example, the model of Kinglong XMQ6120C is for Italian market and the emission standard can reach Euro V; the model of Kinglong XMQ6128Y series is for domestic tourism market; the model XMQ6996VIP is for commercial tourism market; the model XMQ5030 is a multifunctional van for Chinese rural market. Besides these, Kinglong expands the product range, such as new energy buses, luxury long-distance sleeper buses, CNG buses, pure electric buses, etc. All of Kinglong’s effort maintains its advanced position in China buses & coaches industry.

Established in 1988 with the headquarter locating in Xiamen, Kinglong professionally deals with research, development, manufacturing and marketing of large and medium size coach. With an annual production capacity of 30000 units, Kinglong has been able to manufacture more than 200 kinds of products ranging from 4.5m to 18m, which include touring buses, coaches, buses, passenger cars and special vehicles.

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