Mini-van Makers Tap Rural Market
2009-03-11 Source：internet
"The Chinese auto market has entered into a new phase of diversified development. The mini-van market is going to be a blue sea that more and more car manufacturers compete in." said Yin Tongyue, President and General Manager of CHERY on the 2009 mini-van Karry sales service meeting hold recently. At that time, CHERY's new mini-van brand, Karry made its official debut and uses a new logo.
In China, mini-van can serve a wide range of purposes and have a huge consumer base. It is also nicknamed "national condition-based car ". Though mini-van had appeared as far back as in the 1980s, the mini-van market has always been haunted with a strange phenomenon: before 2004, none of the major domestic car makers, such as FAW, DONGFENG MOTOR, and SAIC MOTOR, has ever taken the top 3 positions in both the manufacturing and selling of mini cars; instead, manufacturers such as Chana, Wulin, Hafei and Changhe have taken much more advantageous positions. Some people say that in the mini-van market, second-line car makers play the leading roles while the front-line makers play the supporting parts. There are a very limited number of mini-van manufacturers that possess real competency.
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