Bonluck Shines Brilliantly in Its Export Business
2009-03-09 Source：english.chinabuses.com
Summarize： As a newly arrived star in China’s coach market, Bonluck once made a big stir in the industry by focusing itself on exporting high-end coaches to developed countries and regions. Now as the economic crisis is still unfolding, one cannot help wondering whether Bonluck is still capable of making such a big fanfare. Against the tumbling export volume, a handful of coach makers appeared quite “conservative” and prudent while making their new year’s development plan.
China’s coach industry still feels quite chilly even though the spring is already in the air. Against the tumbling export volume, a handful of coach makers appeared quite “conservative” and prudent while making their new year’s development plan. As a newly arrived star in China’s coach market, Bonluck once made a big stir in the industry by focusing itself on exporting high-end coaches to developed countries and regions. Now as the economic crisis is still unfolding, one cannot help wondering whether Bonluck is still capable of making such a big fanfare.
No.1 Export to U.S.A
As the cradle of the economic crisis, the U.S.A has been hit severely. The coach market has been infected since Aug. 2008. Since then, the sales volume of some well-known coaches has been tumbling. However, Bonluck has miraculously maintained a stable sales volume. According to the latest news, the company is expected to export nearly 20 units of JXK6137 coaches to the states following its first batch of export in Jan. 2009.
What on earth has made this little known coach makers capable of weathering the current economic storm?
Quality is the foundation. First, Bonluck is the first Chinese coach manufacturer that have obtained DOT Certificate. Moreover, it is the only coach maker in China qualified for exporting its products to America by batches.
Innovation is the soul. Bonluck has spared no efforts in making its products appealing to American customers.
Cost is the guarantee. Compared with its rivals in America, Bonluck boasts very competitive cost efficiency. Thanks to this, a number of customers have turned to Bonluck after the outbreak of the crisis.
No. 2 Export to Australia
The U.S mortgage crisis soon spread to Australia, Bonluck’s largest export market. From Sept. to Oct. 2008, the orders from the market had been declining consistently. To add salt to the wound, the Australian dollar was depreciating. Owing to this, Australia’s coach market already felt the chill down its spine even though the summer is still so much in the air.
Bonluck bus debuted on Melbourne International Motor Show
In the face of the crisis, Bonluck did not sit idle. Instead, the company has been actively seeking measures to combat the unexpected crisis. Apart from further improving the quality and renovating the production techniques of its products, Bonluck also developed several new models, which soon has generated quite positive results. Since late Oct. last year, its orders saw a remarkable rise thanks to the booming tourism industry in Australia followed by the depreciation of the currency. According to the statistics at the end of the year, Bonluck’s exports to Australia was up by 15% year on year in 2008. Thus, the company successfully made its way to the top three coach sellers and took nearly 20% market share in Australia.
According to the latest statistics, Bonluck has received new orders amounting to nearly 200 units of coaches from Australia as of early Mar. this year. Right now, the company’s production schedule has already made to June, 2009.
New model JXK6830 for Australian market
No.3 Export to Southeast Asia
When the Christmas was approaching in 2008, sample coach for Bonluck’s customer in Southeast Asia went off the production line. Quite unexpectedly, the customer placed additional orders right on the spot when visiting to test the sample coach. Such a quick move by its customer has been the first in Bonluck’s history.
Thanks to its appealing appearance and state-of-art equipment, Bonluck’s new model, JXK6105 immediately won customer’s favor from Brunei.
After its products made its presence in Southeast Asia, a number of other customers have also requested quotes from the company.
No.4 Export to Europe
Bonluck’s export to Europe has been quite smooth. In early 2009, a customer from Europe has placed an order on Bonluck for over 1,000 unit coaches for each year. In the past, the customer used to buy coaches from some well-established European coach makers. After a visit to Bonluck’s production base, the customer immediately decided to purchase its products. Currently, the two parties have reached preliminary consensus and the research & development (R&D) of two units of sample coaches have already been underway. It is expected that they will be go off the production line in Apr. this year.
In 2008, Bonluck made miracles one after another and surprised its counterparts once and again. Its successful stories and solid sales performance have dispelled people’s doubts. It is believed that the company is set to grow robustly in 2009.
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