Chery: More Colorful Brands

News from Chery Automobile Co., Ltd says it plans to divide its growing product line into four sub-brands with different emblems. The series of Chery auto includes passenger cars, commercial vehicles and minivans. All of these autos use Chery brand till now with the same emblem. Chery will start its new brand strategy in April of this year.

Chery says that it will divide its autos into three categories. They are as follow: passenger car, commercial vehicle and minivan. Furthermore, passenger car will be divided into two types, one is general, the other is luxury. Therefore, Chery will have four brands in future.

Chery reveals its general passenger car will use Chery as its name and the commercial vehicle will adopt Karry. The last part will unveil later.

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