Overseas Development Of Zhongtong Bus
2008-12-18 Source：english.chinabuses.com
In recent years, Zhongtong Bus has been made good performance in overseas markets. According to the statistics that since the beginning of 2003, the export volume has achieved a double growth for the past five years, the overseas sales amount of Zhongtong Bus Company realized $ 3.65 million, $10 million and $ 23.68 million respectively in three consecutive years from 2004 to 2007. Until 2008, overseas sales have over passed $100 million. Furthermore, the overseas export volume of Zhongtong Bus Company has ranked the fourth position in China bus industry.
Zhongtong Bus Company was evaluated by an internationally recognized quality authentication institute, and successfully got the authentication of Middle East GCC, South Africa SABS, New Zealand, Iran and so on. Zhongtong Bus has been progressively geared to the international quality management, and its products have been exported to the Middle East, Africa, Central and South America, Southeast Asia, more than 40 overseas countries and regions.
Zhongtong Bus Company has begun its brand establishment, maintenance and promotion since its beginning of developing overseas markets, and at the present time, it has successfully applied for trademark registration in 58 countries and regions, and obtained trademark protection in more than 10 foreigner countries.
Zhongtong Bus Company has obtained the “Recommendation Export Brand” from the Chinese Ministry of Commerce for two consecutive years and it also has successively acquired “Shangdong Province Fostering and Developing Export Brand”, “The National Base for Entire Vehicle Export” awarded by the National Development and Reform Commission and Ministry of Commerce. In September 2007, Zhongtong bus products obtained “China Famous Brand ".
Zhongtong Bus Company schemed different marketing strategies according the different oversea markets. and then pushed out the perfect products. it began building the market and after-sales service network on the basis of market program in 2005.Tha company has acquired great success on oversea markets. Especially in some key markets, Zhongtong has established relatively healthy sales and service network, which is critical for the long-term healthy development of the oversea markets.
Zhongtong Bus Company has become a powerful competitor in the international bus industries.
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