Higer Bus: Opportunity Catcher
2008-11-18 Source：english.chinabuses.com
Summarize：Nowadays, there has very sharp competition in China buses&coaches market. Catching each opportunity ...
Nowadays, there has very sharp competition in China buses&coaches market. Catching each opportunity is the key pace for every bus manufacturer’s success. Market opportunities open to all enterprises. However, Higer Bus wins its top place in the market because of its capability to recognize and seize opportunities.
In 2002, Higer Bus got its first big break. It rose to fill a vacancy in the market by producing an air-conditioned, mid-sized bus measuring between 6 and 7.2 meters in length. Soon after it started making those models, it had the first boom and began gaining recognition for its ability to provide products for tourism and city transportation. The success of Higer Bus attributed to improvements made in the tourism and passenger transportation sectors, which required high-end buses. In this year, the annual sales exceeded more than 4,000 units in the 7.9-meter Higer series, which made it becoming most successful product. Also in the year of 2002, Higer began developing large-scale buses. In order to avoid the fierce market competition with other makers of large-sized buses, Higer Bus produced high horsepower products, but moved into the city bus industry the next year. This enabled the company to quickly sell more than 2,000 units and become a major city bus supplier.
Higer Bus remains sensitive to the market. It scans the market's horizon for opportunities, and when it sees one, acting quickly and winning the market for themselves.
HIGER BUS Company Limited, situated in the well-known Singapore-Suzhou Industrial Park, together with the Global Top 500 enterprises. HIGER BUS with registered capital of 180 million RMB is one of the few bus manufacturers that have obtained the license from governmental authorities with production capacity of 18,000 complete bus and chassis per year.
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