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In order to promote China own brand of auto, prominent the brand influence of China auto in Africa and Middle East. November 9, 2008 by the Asian Business TV cooperating with China international automobile exhibition organized the large-scale television interview activity "China Auto Travel Africa", the first stop held in Shandong Liaocheng.
Interview Li Haiping Chairman of Zhongtong
At 11 o'clock on the 9th,five staff of Asia Business TV accompanied by part of the medias in Shandong province arrived at Zhongtong Bus in Shandong Liaocheng, launched a 3-days subject film activity. After the welcoming ceremony, the members of the film group accompanied by the person of Zhongtong visited the state-level laboratory and Bofa workshop, row and row of buses being ready to go in vehicle assembly workshop. Zhongtong technical staff particularly introduced details of the company's own R & D and production in BRT and electric bus. Reporters were interested in taking pictures for these two models for the service of Beijing Olympics. Part of the reporters in person drove and experienced the bus bring their glory and joy of own brand. Zhongtong chairman Li Haiping told reporters: In recent years, Zhongtong Bus has made great performance in overseas markets. From 2003 to now, the exports achieved a 5-years double growth. In 2004, 365 million; 2005, 10,000,000 U.S. dollars;2006, 23,680,000 U.S. dollars; 2007, 50,660,000 U.S. dollars; From 2008 to now, overseas sales over 100,000,000 U.S. dollars. Company products are sold overseas more than 40 countries and regions. Zhongtong has passed through the GCC certification in the Middle East, SABS certification in South Africa, New Zealand and Iran etc. a number of certifications.
Interview Zhuyonghu General Manager of Overseas Marketing
Then, general manager of overseas marketing Zhuyonghu said in the interview: Zhongtong Bus has attached great importance to Sino-overseas brand-building, maintenance and promotion from opening up overseas markets. Zhongtong has completed to apply for trademark registration in 58 countries and regions, now in more than 10 countries obtaining trademark protection. In 2006 and 2007 two years got the Chinese Ministry of Commerce "Electrical and chambers of commerce in the export brands", at the same time Shandong province listed it as a "important cultivating and developing export famous brand products". August 2006, Zhongtong was selected as a "national vehicle export base enterprise" by the National Development and Reform Commission and Ministry of Commerce; September 2007, Zhongtong Bus products got the reputation of "Chinese famous brand".
This Asian Business TV, "China Auto Travel Africa" the first station into Zhongtong because of their own-brand buses and overseas export momentum of vigorous development. At the same time, this is also the first time cross-promotion on television in the overseas media, in order to take this opportunity to display their products to overseas audience to expand the influence of brand in Africa and the Middle East.
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