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Yutong Won the Leadership, in Overseas Market in 2007
All were as experts expected at the beginning of this year that China buses and coaches exported increased continuously. According to some relevant departments' data statistics, totally 37621 units ...
All were as experts expected at the beginning of this year that China buses and coaches exported increased continuously. According to some relevant departments' data statistics, totally 37621 units were exported with value of 79,1493 million dollars from Jan to Nov, up 218% and 110% respectively compared with the same period. Especially for Yutong, which strengthens self-owned brand and technology innovation had great achievement in 2007.
Yutong had a sales account breakthrough of 12.5 billions Yuan after its exceeded 10,000,000,000 Yuan in 2006, including 3319 units exported large and medium buses and coaches, equivalent to 1.39 billions Yuan, rising 84% and 92% respectively. The biggest order from Cuba, which delivered 5348 units buses with value of 0.37 billions USD, made a new record in China bus and coach export history. Yutong's stable development due to its perfect market strategy for overseas markets, exactly speaking, Yutong aims to concentrate overseas markets in eight countries according to indexes of market capacity, potential development and Yutong's market share. Before entering one strategic market, they must do an exhaustive research ahead, containing the country's bus and coach market scale and structure, characters of products demand, customs and others market analysis and related political research as well as how to enter the market. Then Yutong will spread to around areas by its built mature market. The largest bus and coach production base of Asia, leading production technologies makes Yutong people confident about their products, and the development of products' adaptability is crucial element for Yutong to open overseas markets. Taking Russia as example, Yutong had business with Russians several years ago, at that time strictly Russians asked for hundreds of technical demand, for creating more values for clients, Yutong's sales and technical personnel helped to solve all problems at last. In addition, Yutong' services, from ahead service to after service present more values for clients. In 2007, Yutong commissioned to participate in many exhibitions, such as China National Exhibition in Russia, Chile Traffic Exhibition, showing its first brand of China bus and coach manufacturer.
Yutong's development goals are to be a new industry group, majoring in large and medium buses and coachs with over 18 billions Yuan sales account, having one fifth market share in domestic market and totally sales volume of national and overseas possessing 10% of world market in 2009;in 2012, Yutong will become a multiple development enterprises and tops world famous bus and coach brand.