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Position:analyst > analysis > King Long Sales Growth Analysis in January 2013 (II)

King Long Sales Growth Analysis in January 2013 (II)

2013-04-26    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Coaches Sales Growth Condition of Different Lengths

 

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan. 2013

12808

32

3092

767

467

Jan. 2012

12114

752

1803

821

374

Y-O-Y Rise

5.7

-95.7

71.5

-6.6

    24.9

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan. 2013

1945

1658

1788

1040

2019

Jan. 2012

1402

1702

1232

1045

2983

Y-O-Y Rise

38.7

-2.6

45.1

-0.48

-32.3

 


We can see from the above that sales of coaches in January increase by 5.7%. Sales of super large, 10-11m, 7-8m, 5-6m and 3.5-5m decrease. The growth is mainly because the Spring Festival is in different months of 2011 and 2012.


2. King Long Coaches Sales Growth Condition of Different Lengths

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan. 2013

1902

 

415

161

58

Jan. 2012

1670

6

305

145

59

Y-O-Y Rise

13.9

-100

36.0

11.0

-0.17

Industry Rise

5.7

-95.7

71.5

-6.6

   24.9

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan. 2013

281

20

54

48

865

Jan. 2012

215

73

32

38

797

Y-O-Y Rise

30.7

-72.6

68.8

26.3

8.53

Industry Rise

38.7

-2.6

45.1

-0.48

-32.3

 


We can see from the above that:


(1) Sales of King Long coaches increase by 13.9%, nearly 8% less than overall growth rate, which means sales growth of coaches is not the main reason for the overall growth.


(2) Only sales of 9-10m, 7-8m and super large buses decrease.

Editor:Song

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