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Position:analyst > analysis > King Long Sales Growth Analysis in January - November of 2012 (II)

King Long Sales Growth Analysis in January - November of 2012 (II)

2013-03-21    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Coach Sales Growth Condition of Different Lengths

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Nov. 2012

137142

386

25562

10478

6202

Jan.-Nov. 2011

147488

455

25045

10733

5452

Y-O-Y Rise

-7.01

-15.2

2.1

-2.38

13.76

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Nov. 2012

16182

16980

16608

14330

30414

Jan.-Nov. 2011

16665

21847

22674

15446

29171

Y-O-Y Rise

-2.9

-22.28

  -26.8

-7.23

4.26


We can see from the above that sales of coaches in Jan.-Nov. Decrease by 7.01% year on year, much worse than the overall growth. Sales of 5-9m decrease, and especially sales of 10-11m and super large buses decrease the most. Sales of 9-10m increase the most. Recession of coach sales impairs the whole market the most.


2. King Long Coaches Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Nov. 2012

20452

104

3102

1539

829

Jan.-Nov. 2011

18542

11

3553

1724

593

Y-O-Y Rise

10.79

845.5

-12.70

-10.73

39.80

Industry Rise

-7.01

-15.2

2.1

-2.38

13.76

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Nov. 2012

2188

563

423

610

11094

Jan.-Nov. 2011

2042

617

397

728

8877

Y-O-Y Rise

7.15

-8.75

6.55

-16.2

24.97

Industry Rise

-2.9

-22.28

  -26.8

-7.23

4.26


We can see from the above that:


(1) Sales of King Long coaches in Jan.-Nov. increase by 10.79%, 18% more than industrial average, 3.5% less than its overall growth rate, which means King Long is speeding up in the coach industry and it's not the main factor to cause growth.


(2) We can see a mixed performance in different lengths. Sales of 3.5-5m and 9-10m increase the most.


In addition, King Long sells 104 super large coaches in Jan.-Nov., increasing by 845.5% year on year, which ranks No.1 among King Long, Higer, Golden Dragon and Yutong.

Editor:Song

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