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Position:analyst > analysis > King Long Sales Growth Analysis in January - November of 2012 (I)

King Long Sales Growth Analysis in January - November of 2012 (I)

2013-03-21    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Nov. 2012 

222296

2577

47266

23423

12297

Jan.-Nov. 2011

211403

2721

41682

24698

11741

Y-O-Y Rise

5.15

-5.29

    13.40

-5.16

4.71

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Nov. 2012

27202

33640

26363

17848

31680

Jan.-Nov. 2011

25684

32210

25944

16610

30113

Y-O-Y Rise

6.06

4.44

1.62

7.45

5.20


From the above we can see that sales in Jan.-Nov. increase by 5.15% year-on-year, which turns out to be the 11th consecutive growth. From the lengths we can see, only sales of super large buses and 10-11m buses decrease. Sales of 11-12m increase the most and sales of super large buses decrease the most.


2. King Long Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Nov. 2012

25842

272

4957

2296

1407

Jan.-Nov. 2011

22606

327

4570

3131

988

Y-O-Y Rise

14.3

-16.82

8.47

-26.7

42.4

Industry Rise

5.15

-5.29

   13.40

-5.16

4.71

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Nov. 2012

3383

1089

734

610

11094

Jan.-Nov. 2011

2612

976

397

728

8877

Y-O-Y Rise

29.5

11.6

84.9

-16.2

24.97

Industry Rise

6.06

4.44

1.62

7.45

5.20


We can see from the above that:


(1) Sales of King Long in Jan.-Nov. Increase by 14.3%, i.e. 3236 units, nearly 9% less than industrial average.


(2) Only sales of 5-6m, 10-11m and super large buses decrease. Sales of 6-7m increase the most, then 9-10m and 8-9m, much more than industrial average.


(3) Growth rate of King Long ranks No.1 among King Long, Higer, Golden Dragon and Yutong, and sales of 3.5-5m increase the most.


(4) Sales of King Long large buses reach 272 units, decreasing 55 units year on year, which influences the profit growth of King Long.

Editor:Song

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