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Position:analyst > analysis > Golden Dragon Sales Growth Analysis in January - October of 2012 (I)

Golden Dragon Sales Growth Analysis in January - October of 2012 (I)

2013-02-25    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Oct. 2012

197824

1994

41721

21806

11119

Jan.-Oct. 2011

188314

2556

36691

21865

10302

Y-O-Y Rise

5.05

-21.99

13.7

-0.27

7.9

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Oct. 2012

23930

29847

23939

15862

27606

Jan.-Oct. 2011

22485

28294

23398

14896

27827

Y-O-Y Rise

6.4

5.49

2.3

6.5

-0.79


From the above we can see that sales in Jan.-Oct. Increase by 5.05% year-on-year, which is the tenth consecutive growth. Except super large buses, 10-11m and 3.5-5m, sales of other lengths increase. Sales of 11-12m increase the most and sales of super large buses decrease the most.


2. Golden Dragon Sales Growth Analysis of Different Lengths

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Oct. 2012

17936

5

2229

1354

421

Jan.-Oct. 2011

18087

17

2276

1538

385

Y-O-Y Rise

-0.83

-70.6

-2.06

-11.96

9.35

Industry Rise

5.05

-21.99

13.7

-0.27

7.9

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Oct. 2012

1523

512

1686

780

9426

Jan.-Oct. 2011

1623

771

2567

1005

7905

Y-O-Y Rise

-6.16

-33.6

-34.3

-22.4

19.2

Industry Rise

6.4

5.49

2.3

6.5

-0.79


We can see from the above that:


(1) Sales of Golden Dragon in Jan.-Oct. decrease by 0.83% year-on-year, 6% less than industrial growth rate, which means growth of Golden Dragon in Jan.-Oct. is slowing down and Golden Dragon is the only enterprise with negative growth among Yutong, King Long, Higer and Golden Dragon.


(2) From the lengths, only sales of 3.5m-5m and 9m-10m increase and sales of over-12-meter super large buses decrease the most.


(3) Golden Dragon's product structure is improving, but not satisfactory. Sales of under-eight-meter buses accounts for 69.15% of the total, increasing year-on-year, which, however, doesn't change the profit structure.

Editor:Song

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