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Position:analyst > analysis > Golden Dragon Sales Growth Analysis in January - September of 2012 (I)

Golden Dragon Sales Growth Analysis in January - September of 2012 (I)

2012-12-27    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Sept. 2012 

179645

1588

37888

19425

10381

Jan.-Sept. 2011

169231

2307

33679

19609

9299

Y-O-Y Rise

6.15

-31.2

12.50

-0.94

   11.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Sept. 2012

21678

26965

21818

14338

25564

Jan.-Sept. 2011

20156

25767

20941

13390

24083

Y-O-Y Rise

7.55

4.65

4.2

7.08

6.15


We can see from the above that sales in Jan.-September increase by 6.15% year-on-year, which is the 9th growth since January. From the lengths, only sales of super large buses and 10-11m buses decrease. Sales of 11-12m buses increase the most and sales of super large buses decrease the most.


2. Golden Dragon Bus Sales Growth Condition of Different Lengths

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Sept. 2012 

17135

5

2149

1278

329

Jan.-Sept. 2011 

16310

16

2014

1442

328

Y-O-Y Rise

5.06

-68.75

6.7

-11.4

0.30

Industrial Rise

6.15

-31.2

12.50

-0.94

   11.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Sept. 2012 

1421

475

1577

739

9162

Jan.-Sept. 2011

1508

735

2361

952

6954

Y-O-Y Rise

-5.8

-35.4

-33.2

-22.37

31.75

Industrial Rise

7.55

4.65

4.2

7.08

6.15


We can see from the above that:


(1) Sales of Golden Dragon increase by 5.1% year-on-year, 1% lower than industrial average, which means Golden Dragon is slowing down in sales growth.


(2) From the lengths, sales of super large buses decrease the most, while sales of 3.5-5m increase the most.


(3) Product structure improves, yet not too much. Proportion of large buses is low and sales of below-8-meter buses account 69.75% of the total.

Editor:Song

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