Market Analysis of Large & Medium Sized Coaches in Jan.-July of 2011-2012 II

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Part Three: Regional Market Share Analysis of Coach Products Valuing RMB 0.3~0.9 Million in the First Seven Months of 2011- 2012

Table Two: Statistics of coach products valuing RMB 0.3~0.9 million in the main regional markets in Jan. - July of 2011-2012 

Chart Two: Statistics of coach products valuing RMB 0.3~0.9 million in the main regional markets in Jan. - July of 2011-2012

From above data, it is seen that

1. Among the top ten regional area markets in China，in the RMB 0.3~0.9 million coach product market, the market share of the Jiangsu Province is the biggest which is 9.88 percent, decreasing by 0.03 percent from the same period of last year. Then it is followed by Guangdong Province, which is 8.86 percent decreasing by 0.07 percent from the same period of last year. The third one is Shandong Province, which is 7.76 percent rising 0.04 percent form the same period of last year. The main regional markets are in the relatively dense population and well-developed provinces.
　　

2. The total market share of the RMB 0.3~0.9 million coach products in top ten regional markets are 65.09 percent, which rose by 0.55 percent from the same period of last year. It shows the market sales trend in the top ten regional markets become strong. So the other regional markets shares are increasing.
　　

3. In the top ten mainstream markets, the medium sized coach market share is unbalanced in different areas. In Jan.-July, the market share shows decreasing are Jiangsu Province, Guangdong Province, Hunan Province and Zhejiang Province. The other six areas are increasing. 　　

　
4. It could be a strategy guide for the bus builders and marketing enterprises to make use of the above data information in the fixed position of the prices and the marketing.

Part Four：Analysis of RMB 0.3~0.9 Million Coach Products in Segment Markets in Jan. - July 2011 & 2012
  

Table Three: Statistics of RMB 0.3~0.9 million coach products in segment markets in Jan. - July 2011 & 2012

Chart Three: Statistics of RMB 0.3~0.9 million coach products in segment markets in Jan. - July 2012
　　

From the above data, it is seen that
　
1. In different segment markets, inter-city buses account for the biggest market share in the market of the RMB 0.3~0.9 million coach products in the first seven months of 2012, which was 38.2 percent. It was 3.3 percent lower than the first seven months of 2011. That is the main factor influence the decreasing sales of the coach products.　　

2. In different segment markets, city buses account for the second biggest market share in the market of the RMB 0.3~0.9 million coach products in the first  seven months of 2012, which was 33.31 percent and it declined 1.89 percent from the Jan.- July 2011. That is also one factor influence the decreasing sales of the coach products.　　

3. In different segment markets, commuter buses  account for the third biggest market share in the market of the RMB 0.3~0.9 million coach products in Jan.- July 2012 was 14.39 percent and it rose 4.49 percent from Jan.- July 2011. The segment is the one who increase most and also contribute to the sales growth of the bus industry.

　
4. In different segment markets, tourist buses account for the fourth biggest market share in the market of the RMB 0.3~0.9 million coach products in Jan.- July 2012, which was 14.11 percent and it rose 0.67 percent higher from the same period of last year.
　　

5. The sales growth of the commuter buses is the biggest, which is 57.55 percent, which is due to the sales growth of the school buses. Then it is followed by tourist buses and coaches, which are respectively 13.47 percent and 2.35 percent. So the tourist buses and the commuter buses as well as the city buses are the main force to contribute the sales growth of the medium bus products' sales growth.