Market Analysis of Ten Cities' 11m～12m Buses in Jan.- May of 2007-2012 I

www.chinabuses.org:

According to the central research data from www.chinabuses.com, 11m～12m bus market is the biggest segment . And its sales accounts for nearly 30 percent of the whole bus sales.

The 11m～12m buses are responsible for the transportion between cities and counties within 200 km, while 11m～12m city buses are employed in city arterial streets. Therefore, the sales analysis of 11m～12m buses in main regional markets is important for the whole bus market.

Part One: Sales Analysis of 11m～12m Buses in Jan. - May in the Past Six Years

Table One: Sales statistics of 11m～12m buses in Jan. - May in the past six years

Chart One: Sales statistics of 11m-12m buses in Jan. - May in the past six years

From above data, it is seen that

1. In the top ten main regional markets, the market concentration of them in the last six years are all around 60 percent, which means the target markets of the 11m～12m buses are in the developed big cities instead of the medium cities. 　

　
2. In the past six years, the 11m～12m bus’ sales in Shanghai City and Beijing City etc. big cities show unstable state, but the general trend is upwards.
　　

3.The reason that the 11m～12m buses are popular in the big cities are the following:

1) The population density of the big cities is big. To ease the urban traffic, it mainly relies on the buses and the subways. As 11m～12m large bus, the capacity of it is much big, which could at most ease the traffic congestion in the big city.　　

2) The purchase prices of 11m～12m large buses are not too much high and their performance price ratio is high compared to other types of bus products and subway. So the general bus company can accept the prices and purchase them.　　

3) Though the huge-large bus could load more passengers, but its purchase and operation cost is high as well as its risk factor. Besides, its rate of return is also low, which makes the company have to take more time to do the cost-recovering and would not like to purchase them.

4) As these years, due to Chinese policy and subsidy on new energy buses, the usage of new energy bus products are promoted and developed fast. Above 80% of new energy buses are city buses, of which 60% are 11m-12m long large city buses.