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Position:analyst > analysis > Analysis of China Tourist Bus Market in the First Five Months of 2012 VI

Analysis of China Tourist Bus Market in the First Five Months of 2012 VI

2012-07-16    Source:www.chinabuses.org
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Part Eight: Sales Analysis of the Tourist buses in Main Regions in First Five Months of 2012
 

In the regional markets concentration rate, the main sales regions of the tourist bus market is different from the city bus and inter-city bus markets, which have each own concentration regions. It shows the tourist bus market is wide and it is not limited by the economic situation.


Table Ten: Sales Statistics of Tourist Buses (above 5 meters long) in Main Regions in first five months of 2012
 

No.  

 Region   

Sales Volume 

Market Shares

Year-on-year growth

1

Hainan

699

4.16

0.1

2

Sichuan

663

3.95

0.02

3

Jiangsu 

618

3.68

-0.01

4

Zhejiang

611

3.64

0.02

5

Guangdong

598

3.56

0.01

6

Beijing  

578

3.44

-0.04

7

Guangxi  

549

3.27

0.01

8

Guizhou

519

3.09

0.05

9

Liaoning 

477

2.84

-0.04

10

Anhui 

452

2.69

0.03

 

Total

5764

34.33

0.01

 

 

Chart  Nine: Sales Statistics of Tourist Buses (above 5 meters long) in Main Regions in first five months of 2012
Chart  Nine: Sales Statistics of Tourist Buses (above 5 meters long) in Main Regions in first five months of 2012
  
  


From above data, it is seen that,


1.The top ten regional markets selling tourists buses in the first firve months of 2012 are Hainan Province, Sichuan Province, Jiangsu Province, Zhejiang Province, Guangdong Province, Beijing City, Guangxi Province, Guizhou Province, Liaoning Province and Anhui Province, where there are 5,764 tourist buses are sold, accounting for about 34.33 percent in the market. But for city bus and inter-city bus markets, the top ten regional markets' concentration are over or nearly 50 percent. It indicates that the market concentration of the tourist buses is not as high as other bus markets and the balanced development of the tourist bus markets.


2. Hainan Province is the biggest tourist bus market for famous tourist places' attractions. Then it is followed by Guizhou Province and Anhui Province. The sales of the tourist bus in Beijing City decreases most.
 
 
 
Part Nine: The sales growth of the tourist buses in the first five months of 2012 is in positive growth, but there are still some factors that influence the sales growth of the tourist buses.


  
1. The favorable reasons of the sales growth of the tourist buses in the first five months of 2012

(1) According to related data: basically steady development of agricultural production; fast picking-up of industrial production; fast investment on traffic facilities; hot spots of consumption growth; consumer price increasing; quick recovery of foreign trade; continuously growing income of urban and rural residents and credit expansion decreasing on year-on-year growth.


(2) Tourist bus unified management mode is gradually formed, the individual customers purchasing capability against risks increase, the psychological of holding the money see when to buy gradually improve. Since the first quarter of 2012, in many regional markets, the formation of the tourist bus company and its operation shows the advantages of the unified management mode.


(3) The transportation of the train and the airplane have their own disadvantages such as un-safety, the ticket purchasing and the limited time etc. For tourist coaches, it is convenient for the passengers to take to travel around.


(4) The festivals in China, such as Spring Festival, National Day, May Day etc. Vocations allow people to going traveling around, which push the development of the tourist coach market. 


2. The unfavorable reasons of the sales growth of the tourist buses slowing down in the first five years of 2012


(1) In 2012, in order to hold down inflation and high housing prices, Chinese government carries out an appropriate tightening monetary policy and many times increase the bank deposit reserve rate and interest rate, so the fund capital channel is limited. So the buyers have to give up purchasing tourist buses.


(2) The high prices and the prices of raw materials, the risk to operating the tourist buses business increases, which also bring a certain impact on the tourist coach market.


(3) The export market of the tourist buses and there are not a great event in the next half year of 2012 do not push the growth of the tourist bus market.
  


Editor:Lily

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