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Position:analyst > analysis > Xiamen Golden Dragon Sales Data Analysis in the First Four Months of 2012 (I)

Xiamen Golden Dragon Sales Data Analysis in the First Four Months of 2012 (I)

2012-06-06    Source:www.chinabuses.org:
Summarize:

www.chinabuses.org:I Bus Industry Sales Growth Analysis in the First Four Months of 2012


1. Overall Sales Growth Condition of Different Lengths 


Table 1: Sales Growth Table of Different Lengths in the First Four Months of 2012 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

First four months of 2012

71568

780

14574

7584

3996

First four months of 2011

65200

684

12720

6976

3613

Y-O-Y Rise

9.77

14

14.6

8.7

10.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

First four months of 2012

8755

10036

8489

5244

12110

First four months of 2011

7203

9882

7595

5455

11072

Y-O-Y Rise

21.5

1.6

11.8

-3.9

9.4

Chart 1: Sales Growth Chart of Different Lengths in the First Four Months of 2012 

Chart 1: Sales Growth Chart of Different Lengths in the First Four Months of 2012


We can see from the above that:


Sales in the first four months of 2012 increase 9.77% over last year. Except 5m-6m, sales of other lengths increase. Only sales of 8m-9m increase over 20%, others less than 15%.


2. Xiamen Golden Dragon Sales Growth Analysis of Different Lengths 


Table 2: Xiamen Golden Dragon Sales Growth Table of Different Lengths in the First Four Months of 2012

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

First four months of 2012

6406

4

684

335

68

First four months of 2011

7077

3

887

785

135

Y-O-Y Rise

-9.5

33.3

-22.9

-57.3

-49.6

Industry Rise

9.77

14

14.6

8.7

10.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

First four months of 2012

536

178

594

246

3761

First four months of 2011

675

303

740

379

3170

Y-O-Y Rise

-20.6

-41.3

-19.7

-35.1

18.6

Industry Rise

21.5

1.6

11.8

-3.9

9.4

 

Chart 2: Xiamen Golden Dragon Sales Growth Chart of Different Lengths in the First Four Months of 2012
Chart 2: Xiamen Golden Dragon Sales Growth Chart of Different Lengths in the First Four Months of 2012


We can see from the above that:


(1) Sales of Xiamen Golden Dragon in the first four months of 2012 decrease 9.5% over last year, 19% less than industrial average, which means Golden Dragon is suffering from a poor business.


(2) Sales of 3.5m-5m increase 18.6% and sales of super large buses increase a little.


(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 74.6%.

Editor:Chao

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