Summarize：www.chinabuses.org：I Bus Industry Sales Growth Analysis in Q1 of 2012
1. Overall Sales Growth Condition of Different Lengths
Table 1: Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Q1 of 2012
|
51744
|
788
|
10601
|
5660
|
2846
|
|
Q1 of 2011
|
47001
|
454
|
9730
|
4778
|
2472
|
|
Y-O-Y Rise
|
10.09
|
21.1
|
8.95
|
18.46
|
15.1
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Q1 of 2012
|
5811
|
7397
|
6353
|
3719
|
8807
|
|
Q1 of 2011
|
4920
|
6647
|
5171
|
4090
|
8739
|
|
Y-O-Y Rise
|
18.11
|
11.3
|
22.86
|
-9.1
|
0.78
|
Chart 1: Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
Overall sales in Q1 of 2012 increase 10.09% over 2011. Sales of every length increase except 5-6 meters. Sales of 6-7 meters increase the most, up to 22.86%, then super large buses, up to 21.1%; and then 10-11 meters.
2. Xiamen Golden Dragon Sales Growth Analysis of Different Lengths
Table 2: Xiamen Golden Dragon Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Q1 of 2012
|
4139
|
0
|
454
|
209
|
44
|
|
Q1 of 2011
|
5116
|
3
|
688
|
522
|
109
|
|
Y-O-Y Rise
|
-19.1
|
-100
|
-34
|
-59.96
|
-59.6
|
|
Industry Rise
|
10.09
|
21.1
|
8.95
|
18.46
|
15.1
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Q1 of 2012
|
400
|
111
|
396
|
165
|
2360
|
|
Q1 of 2011
|
512
|
284
|
429
|
277
|
2292
|
|
Y-O-Y Rise
|
-21.8
|
-60.9
|
-7.7
|
-40.4
|
2.97
|
|
Industry Rise
|
18.11
|
11.3
|
22.86
|
-9.1
|
0.78
|
Chart 2: Suzhou Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
(1) Sales of Golden Dragon in Q1 decrease 19.1% over last year, 29% less than industrial average.
(2) Except 3.5m-5m, sales of Golden Dragon buses decrease.
(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account too much in the whole sales.
