Summarize：www.chinabuses.org：I Bus Industry Sales Growth Analysis in Q1 of 2012
1. Overall Sales Growth Condition of Different Lengths
Table 1: Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Q1 of 2012
|
51744
|
788
|
10601
|
5660
|
2846
|
|
Q1 of 2011
|
47001
|
454
|
9730
|
4778
|
2472
|
|
Y-O-Y Rise
|
10.09
|
21.1
|
8.95
|
18.46
|
15.1
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Q1 of 2012
|
5811
|
7397
|
6353
|
3719
|
8807
|
|
Q1 of 2011
|
4920
|
6647
|
5171
|
4090
|
8739
|
|
Y-O-Y Rise
|
18.11
|
11.3
|
22.86
|
-9.1
|
0.78
|
Chart 1: Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
Overall sales in Q1 of 2012 increase 10.09% over 2011. Sales of every length increase except 5-6 meters. Sales of 6-7 meters increase the most, up to 22.86%, then super large buses, up to 21.1%; and then 10-11 meters.
2. Xiamen King Long Sales Growth Analysis of Different Lengths
Table 2: Xiamen King Long Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Q1 of 2012
|
6450
|
12
|
1143
|
724
|
491
|
|
Q1 of 2011
|
5190
|
34
|
1149
|
544
|
280
|
|
Y-O-Y Rise
|
24.3
|
-64.7
|
-0.52
|
33.1
|
75.4
|
|
Industry Rise
|
10.09
|
21.1
|
8.95
|
18.46
|
15.1
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Q1 of 2012
|
781
|
191
|
112
|
109
|
2887
|
|
Q1 of 2011
|
570
|
183
|
81
|
162
|
2187
|
|
Y-O-Y Rise
|
37
|
4.37
|
128.4
|
-32.7
|
32
|
|
Industry Rise
|
18.11
|
11.3
|
22.86
|
-9.1
|
0.78
|
Chart 2: Xiamen Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
(1) Sales of King Long buses in Q1 of 2012 increase 24.3% over last year, 14% more than industrial average. Sales growth of King Long in Q1 speeds up, ranking No.2 among Top four China bus manufacturers (King Long, King Long, Golden Dragon and Yutong).
(2) Sales of Xiamen King Long increase mainly due to 3.5-5m Haise, increasing 700 units. Sales of over 12 meters and 11-12 meters decrease, while sales of 6-10 meters increase.
(3) Though King Long ranks No.2 in growth rate in Q1, sales of 11-12 meters rank No.3 in the industry, which means King Long is declining in its advantageous length.
