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Position:analyst > analysis > Xiamen King Long Sales Data Analysis in January 2012 (I)

Xiamen King Long Sales Data Analysis in January 2012 (I)

2012-03-09    Source:www.chinabuses.org:
Summarize:

www.chinabuses.org:I Bus Industry Sales Growth Analysis in January 2012


1. Overall Sales Growth Condition of Different Lengths


Table 1: Sales Growth Table of Different Lengths in January 2012

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2012.1

17916

959

2870

1860

957

 2011.1

23348

165

5229

2036

1128

Y-O-Y Rise

-23.3

481.2

-45.1

-8.6

-15.2

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2012.1

2153

2692

2181

1218

3026

 2011.1

2738

3344

2350

1896

4462

Y-O-Y Rise

-21.3

-19.5

-7.2

-35.8

-32.2

 

 

Chart 1: Sales Growth Chart of Different Lengths in January 2012
Chart 1: Sales Growth Chart of Different Lengths in January 2012


We can see from the above that:


Overall sales in January 2012 decrease 23.3% over 2011. Sales of every length decrease except super large buses. Sales of 11-12 meters decrease the most, then 5-6 meters, while sale of super large buses increase 481.2%. The decrease is mainly due to long spring festival holidays.


2. Xiamen King Long Sales Growth Analysis of Different Lengths


Table 2: Xiamen King Long Sales Growth Table of Different Lengths in January 2012

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2012.1

2001

7

422

229

102

 2011.1

2789

32

642

168

126

Y-O-Y Rise

-28.3

-78.1

-34.3

36.3

-19

Industry Rise

-23.3

481.2

-45.1

-8.6

-15.2

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2012.1

298

76

32

38

797

 2011.1

341

112

27

72

1269

Y-O-Y Rise

-12.6

-32.1

18.5

-47.2

-37.2

Industry Rise

-21.3

-19.5

-7.2

-35.8

-32.2

 

 

Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in January 2012
Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in January 2012


We can see from the above that:


(1) Sales of King Long buses in January 2012 decrease 788 units over last year, up to 28.3%, 5% more than industrial average, which means King Long slows down in January.


(2) Only sales of 10-11 meters and 6-7 meters increase.

Editor:Chao

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