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Part Three: Sales analysis of RMB 0.3-0.9 million medium & high luxurious coach market in various price ranges in the past 5 years
1. In order to be convenient analysis of RMB 0.3-0.9 million medium & high luxurious coach market, it will be divided into three intervals according to the various price ranges, which are RMB 0.3-0.5 million medium & high luxurious coach market, RMB 0.5-0.7 million medium & high luxurious coach market and RMB 0.7-0.9 million medium & high luxurious coach market.
Table Three: Table of RMB 0.3-0.9 million the medium & high luxurious coach market in various price ranges in the past 5 years
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
|
0.3～0.5million
|
52231
|
53211
|
52210
|
63973
|
71123
|
|
0.5～0.7 million
|
40589
|
41215
|
40401
|
43123
|
48484
|
|
0.7～0.9 million
|
19949
|
20112
|
19891
|
20011
|
20635
|
Chart Three: Table of RMB 0.3-0.9 million the medium & high luxurious coach market in various price ranges in the past 5 years
From above data, it is seen that
1. In the last 5 years, in addition to the 2009 financial crisis, the sales of RMB 0.3-0.9 million medium & high luxurious coach market in the other years is growing year by year.
For the RMB 0.3-0.9 million medium & high luxurious coach market, its sales and prices intervals is an inverse relationship, that is, the higher the price, the smaller the sales; the lower the price, the greater the sales.
2. The sales growth of RMB 0.3-0.5 million medium & large coach market in 2010 is the largest rising one; The most sensitive to the market environment is RMB 0.5-0.7 million medium & high coach market; The lowest sensitive to the market environment is RMB 0.7-0.9 million medium & large coach market.
①The sales growth anaysis of RMB 0.3-0.5 million medium & large coach market in the last five years
Table Four: Table of sales of RMB 0.3-0.5 million medium & large coach market in the last five years
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
|
sales growth
|
783
|
980
|
-1001
|
11763
|
7150
|
|
sales growth rate
|
3.6
|
1.88
|
-1.9
|
22.5
|
11.2
|
From above data, it is seen that
Among the sales growth of RMB 0.3-0.5 million coach market in the last five years, in 2010, both the sales growth and growth rate are the highest one; The year of 2009 is the only one with negetive growth sales and growth rate which is due to the financial crisis.
②The sales growth anaysis of RMB 0.5-0.7 million medium & large coach market in the last five years
Table Five: Table of sales of RMB 0.5-0.7 million medium & large coach market in the last five years
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
|
sales growth
|
882
|
626
|
-814
|
2722
|
5361
|
|
sales growth rate
|
4.9
|
1.54
|
-1.98
|
6.74
|
12.43
|
From above data, it is seen that
Among the sales growth of RMB 0.5-0.7 million coach market in the last five years, the highest one in both sales growth and growth rate is in the year of 2011; The year of 2009 is also the only one with negetive growth sales and growth rate which means that the financial crisis also affects the sales of the RMB 0.5-0.7 million coach market.
③The sales growth anaysis of RMB 0.7-0.9 million medium & large coach market in the last five years
Table Six: Table of sales of RMB 0.7-0.9 million medium & large coach market in the last five years
|
|
2007
|
2008
|
2009
|
2010
|
2011
|
|
sales growth
|
499
|
163
|
-221
|
120
|
624
|
|
sales growth rate
|
1.92
|
0.82
|
-1.1
|
0.6
|
3.12
|
From above data, it is seen that
Among the sales growth of RMB 0.7-0.9 million coach market in the last five years, the highest one in both sales growth and growth rate is in the year of 2011; The year of 2009 is also the only one with negetive growth sales and growth rate which means that the financial crisis also affects the sales of the RMB 0.7-0.9 million coach market but not so much as the other two price ranges coach markets.
From the further analysis, it is known that, the price of RMB 0.3-0.5 million medium luxurious coaches are in corresponding to 8m-11m section coach products and the main target markets lock in the following markets: 100 ~ 250 km distance of medium & high-speed passenger transport and tourism market, within 100 km distance of part of the group transport market, the market of main bus lines in large and medium cities and parts of small and medium-sized business reception coaches market.
The price of RMB 0.5-0.7 million coaches are in corresponding to 10m-12m section coach products and the main target market locks in the 200 ~ 350 km distance of medium & high-speed passenger transport and tourism market and the market share takes up a larger proportion. Besides, some medium & high luxurious coach are advanced in its appearance, comfort and security performance. So the buyers who purchase such price rang coaches are generally the medium & large size travel companies buying more, the small and medium-sized travel companies buying less, as the latter one is limited in the actual economic strength and the tourist routes etc.
The price of RMB 0.7-0.9million coaches are in corresponding to above 11m section coach products which part of its key power plant module is imported. And the main target market locks in the 250 ~ 400 km distance of high-speed passenger transport and tourism market but the market share not so much. For the bus market in such price range is the part of large type buses in some big cities and that above 10m hybrid buses currently in trial operation which are mainly in Guangzhou, Shenzhen, Hangzhou, Hefei, Shanghai, Beijing, Chongqi and Wuhan ect. new energy buses & coaches trial ooperation cities.
