Analysis of King Long Bus Sales Data in Jan.-Nov. 2011 Ⅰ

1. Overall Sales Growth of Various Length Buses

Table 1: Sales growth statistics of various length buses in Jan.-Nov. 2011

Chart 1: Sales growth statistics of various length buses in Jan.-Nov. 2011

From above data, it is seen that

The sales of Jan.-Nov. 2011 increased by 13.5% compared to that of 2010. It is seen from the lengths, the sales of the buses in all lengths increased except 5m-6m buses which is the eleventh successive sales growth month since Jan. to Nov. in 2011, which shows the buses market is still under the influence of Chinese economic environment but different lengths were influenced with different sales. And the growth increased rate was similar as that of the previous months. Among them, the biggest sales growth was the 3.5m-5m light buses; the second one was the above 12m huge-type buses; the third one was 11m-12m buses and the lowest one was 6m-7m buses. The sales growth of rural buses market was slowing down but the light buses and the huge-type buses were increasing which formed a type of dumbbell. 

2. Analysis of King Long Bus Sales Growth in Various Lengths

Table 2: Sales growth statistics of King Long Bus in various lengths in Jan.-Nov. 2011

Chart 2: Sales growth statistics of King Long Bus in various lengths in Jan.-Nov. 2011

From above data, it is seen that

①The sales growth rate of King Long Bus is 7.1% (1498 units more) in Jan.-Nov.2011 than Jan.-Nov.2010 which is almost 6.4% lower than the industry growth speed, which shows the sales speed of King Long in Jan.- Nov. 2011 were decreasing which was the last among Yutong, King Long, Higer and Golden Dragon in the first eleven months of 2011.

② It is seen from the various lengths, among them, both the huge-type buses and 9m-10m buses showed big positive growth and the biggest increasing one was 3.5m-5m light buses with sales of 8877 units which showed King Long’s market strategy on its transferring to light buses has been successful at its beginning. And the lowest decreasing one was the 5m-6m buses which its amount was equal to the 3.5m-5m increasing amount.

③The sales growth speed of King Long in Jan.-Nov. 2011 was the last one among Yutong, King Long, Higer and Golden Dragon. The sales of 11m-12m buses was still in top three of the bus industry which is next to Yutong and Higer and it is also one of the traditionally advantageous lengths of the King Long but its second place has been replaced by Higer.

④It sold 327 units of large type buses in Jan.-Nov.2011 while it only sold 55 units in 2010.

Part two: Analysis of Seat Buses Sales Growth in Jan.- Nov.2011 and in Jan.- Nov.2010

1. Sales Growth of Seat Buses in the Bus Industry

Table 3: Sales Growth Statistics of Seats Buses in various lengths in Jan.- Nov.2011

           Chart 3: Sales Growth Statistics of Seats Buses in various lengths in Jan.- Nov.2011
From the above data, it is seen that

The overall sales growth of seat buses in Jan.-Nov.2011 increases by 15.0% which is 1.5% less than that of the overall bus market in Jan.-Nov.2011. It is seen from the various lengths, only the sales of the 5m-6m and 6m-7m buses decreased and in all the other lengths; they are in positive growth. Among them, the highest increased one is the 3.5m-5m light buses, the second one is the huge-type buses, the third one is the 10m-11m buses. It indicates that the increasing the sales of seat buses are the main factor influencing the growth of the general bus market in the first eleven months in 2011.