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Position:analyst > analysis > Analysis of King Long Bus Sales Data in Jan.-Oct. 2011 Ⅰ

Analysis of King Long Bus Sales Data in Jan.-Oct. 2011 Ⅰ

2011-12-14    Source:www.chinabuses.org
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Part one: Competitive Analysis of Bus Industry Sales Growth in Jan.-Oct. 2011 and Jan. - Oct. 2010


1. Overall Sales Growth of Various Length Buses


Table one: Sales growth statistics of various length buses in Jan.-Oct 2011 
 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Oct. 2011

188314

2556

36691

21865

10302

Jan.-Oct. 2010

164694

1254

33108

19664

9713

Year-on-year growth

14.34

103.8

10.8

11.2

6.06

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Oct. 2011

22485

28294

23398

14896

27827

Jan.-Oct. 2010

21054

25781

22583

20451

11086

Year-on-year growth

6.8

9.7

3.6

-27.2

151

 

 

Chart one: Sales growth statistics of various length buses in Jan.-Oct. 2011
 
Chart one: Sales growth statistics of various length buses in Jan.-Oct. 2011


From above data, it is seen that
  
 
The sales of the first ten months of 2011 increased by 14.34% compared to that of 2010. It is seen from the lengths, the sales of the buses in all lengths increased except 5m-6m buses which is the tenth successive sales growth month after the first nine months in 2011 that shows the buses market is still under the influence of Chinese economic environment but the growth rate increased a littler more compared to that of the previous months. Among them, the biggest sales growth was the 3.5m-5m light buses, then the above 12m huge-type buses. But the sales of rural buses decreased which was the only one decreased.
 

2. Analysis of King Long Bus Sales Growth in Various Lengths
 

Table two: Sales growth statistics of King Long Bus in various lengths in Jan.-Oct. 2011

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Oct. 2011

20632

327

4266

2803

771

Jan.-Oct. 2010

19066

48

3713

2406

572

Year-on-year growth

8.2

581.3

14.9

16.5

34.8

Industry Growth

14.34

103.8

10.8

11.2

6.06

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Oct. 2011

2399

883

372

646

8165

Jan.-Oct. 2010

2368

1328

510

8121

0

Year-on-year growth

1.3

-33.5

-27.1

-92

100

Industry Growth

6.8

9.7

3.6

-27.2

151

 

 

Chart two: Sales growth statistics of King Long Bus in various lengths in Jan.-Oct. 2011
Chart two: Sales growth statistics of King Long Bus in various lengths in Jan.-Oct. 2011


From above data, it is seen that


①The sales growth rate of King Long Bus is 8.2% (1566 units more)in Jan.-Oct.2011 than Jan.-Oct.2010 which is almost 6% lower than the industry growth speed showing the sales speed of King Long in Jan.-Oct. 2011 decreasing which ranks top three among Yutong, King Long, Higer and Golden Dragon in the first ten months of 2011.


② It is seen from the various lengths, the sale of 5m-8m buses are all negative growth but the 3.5m-5m buses are all positive growth which is also the biggest increasing one with sales of 8165 units. The decreasing lowest one is the 5m-6m buses which are same as the increased of the 3.5m-5m buses. The sales of the 8m above buses are all in positive growth among which the biggest one is the huge type bus which is one main force to push the whole sales growth of the King Long.


③The sales speed of King Long in Jan.-Oct. 2011 ranks top three among Yutong, King Long, Higer and Golden Dragon. The sales of  11m-12m buses is still in top 3 of the bus industry which is next to Yutong and Higer and it is also one of the traditionally advantageous lengths of the King Long as its sec
It ranks No.3 in the bus industry for meter buses, second to Yutong and Higer. It is the traditionally advantageous length for King Long.


④ It sold 327 units of large type buses in Jan.-Oct.2011 while it sold 48 units in 2010 and now it is in top two which is next to Yutong.
 

Part two: Analysis of Seat Buses Sales Growth in Jan.-Oct.2011 and in Jan. - Oct.2010


1. Sales Growth of Seat Buses in the Bus Industry


Table three: Sales Growth Statistics of Seats Buses in various lengths in Jan.-Oct.2011

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-Oct. 2011

132377

472

21922

9613

4854

Jan.-Oct. 2010

113670

313

19006

9272

3846

Year-on-year growth

16.5

50.8

15.3

3.7

26.2

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-Oct. 2011

14845

19287

20514

13809

27061

Jan.-Oct. 2010

13369

18344

20420

18683

10417

Year-on-year growth

11

5.14

0.46

-26.1

159.8

 

 

Chart three: Sales Growth Statistics of Seats Buses in various lengths in Jan.-Oct.2011
Chart three: Sales Growth Statistics of Seats Buses in various lengths in Jan.-Oct.2011


From the above data, it is seen that


The overall sales growth of seat buses in Jan.-Oct.2011 increases by 16.5% which is 2.2% less than that of the overall bus market in Jan.-Oct.2011. It is seen from the various lengths, only the sales of the 5m-6m buses decreased which shows that the demand of rural seat buses is still decreased. But in all the other lengths, they all are in positive growth, among them, the highest one is the 3.5m-5m light buses, the second one is the 12m above buses, the third one is the 9m-10m buses. And the lowest increased one is the 6m-7m buses. It indicates that the increasing sales of seat buses is the main factor for the growth of the general bus market in the first ten months in 2011.


Editor:Lily

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