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The First Three Quarters Sales Growth Analysis of Bus Industry in 2011 and in 2010
1. Overall Sales Growth in Various Lengths
Table 1: Sales Growth Statistics Table in various lengths for buses in the first three quarters of 2011 and 2010
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
The first three quarters of 2011
|
169231
|
2307
|
33679
|
19609
|
9299
|
|
The first three quarters of 2010
|
148401
|
1180
|
30198
|
17474
|
8816
|
|
Year-on-year growth
|
14
|
95.5
|
11.5
|
12.2
|
5.5
|
|
|
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
The first three quarters of 2011
|
20156
|
25767
|
20941
|
13390
|
24083
|
|
The first three quarters of 2010
|
19164
|
23343
|
20486
|
18067
|
9673
|
|
Year-on-year growth
|
5.2
|
10.4
|
2.2
|
-25.9
|
149
|
Chart 1: Sales Growth Statistics Chart in various lengths for buses in first three quarters of 2011
From the above data, it is seen that the sales go up 14.0% in first three quarters of 2011 than that of 2010. It is the ninth months that sales of buses continually increase. But it is a minor increase compared to the first three quarters of 2010 whose sales growth rate was 35.8%. From the different lengths, it is seen that sales of each length grow except 5-6 meters. The max growth is 3.5-5 meters’ light bus; next is super large bus; And the sales of 5-6 meters is the only one decrease.
2、Analysis of Sales Growth of King Long Bus in Various Lengths
Table 2: Sales Growth Statistics Table in various lengths for Kinglong Buses in the first three quarters of 2011 and 2010
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
The first three quarters of 2011
|
17946
|
327
|
4011
|
2563
|
706
|
|
The first three quarters of 2010
|
17017
|
48
|
3532
|
2137
|
512
|
|
Year-on-year growth
|
5.5
|
581
|
13.6
|
19.9
|
37.9
|
|
Industry growth
|
14
|
95.5
|
11.5
|
12.2
|
5.5
|
|
|
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
The first three quarters of 2011
|
2063
|
843
|
345
|
559
|
6529
|
|
The first three quarters of 2010
|
2199
|
1212
|
492
|
6885
|
0
|
|
Year-on-year growth
|
-6.2
|
-30.4
|
-29.9
|
-91.9
|
100
|
|
Industry growth
|
5.2
|
10.4
|
2.2
|
-25.9
|
149
|
Chart 2: Sales Growth Statistics Table in various lengths for Kinglong Buses in the first three quarters of 2011 and 2010
From the above data, it is seen that
①Xiamen King Long sells 929 more buses in the first three quarters of 2011 than that of 2010 which rises 5.5% and is nearly 8.5% lower than the industry sales growth.
②Sales of King Long grow in over 9-meter length buses especially the huge large buses which rise over 500%. However, in 5-9 meter length buses are all in negative growth. It's worth noting that the decrease amount of 5-6 meter length buses is same as the increase amount of 3-3.5 meter length buses which means King Long put more its efforts on the light bus market.
③ Growth rate of Xiamen King Long is the least among Yutong, Higer, Golden Dragon and Xiamen King Long in the first three quarters of 2011. However, its growth mainly shows in the small bus sales.
④ Xiamen King Long sells 327 buses in the first three quarters of 2011 which is 279 more buses than that of 2010 and it becomes the direct force of King Long growth.
Analysis of Sales Growth of Seat Buses in the first three quarters of 2011 and 2010
1. Sales Growth of Seat Buses in the Bus Industry
Table 3: Sales Growth Statistics Table of Seats Buses in various lengths for buses in the first three quarters of 2011 and 2010
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
The first three quarters of 2011
|
119061
|
418
|
20138
|
8920
|
4398
|
|
The first three quarters of 2010
|
102857
|
290
|
17412
|
8459
|
3573
|
|
Year-on-year growth
|
15.8
|
44.1
|
15.7
|
5.4
|
23.1
|
|
|
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
The first three quarters of 2011
|
13346
|
17549
|
18475
|
12385
|
23432
|
|
The first three quarters of 2010
|
12339
|
16705
|
18510
|
16455
|
9114
|
|
Year-on-year growth
|
8.2
|
5.1
|
-0.19
|
-24.7
|
157.1
|
Chart 3: Sales Growth Statistics Chart of Seats Buses in various lengths for buses in the first three quarters of 2011 and 2010
From the above data, it is seen that seat bus sales grow 15.8% in the first three quarters of 2011 which is more than overall growth of the bus market. From the lengths, it is seen that sales of every length grow except 5-6 meters and 6-7 meters which shows seat bus growth is the major force of bus market growth. But it also shows its decrease in 5-6 meters short distance bus and 6-7 meters rural seat bus market.
