Summarize：1. Sales Data
|
Tourist Coaches
|
Sales Volume (units)
|
year-on-year growth%
|
|
Jan.-Aug 2011
|
21497
|
10.6
|
|
Jan.-Aug 2010
|
|
60
|
|
Type of Tourist Coaches
|
Sales Volume (units)
|
Proposition of the total (%)
|
|
30~35 seats
|
6256
|
29.1
|
|
45~49 seats
|
6944
|
32.3
|
2. Sales Regions
In Jan.-Aug 2011, the sales in top 15 market regions take 55.8% of the total tourist coaches, different from the high market concentration in other segments markets such as city buses (over 70% in top 15 regions). Top five sales regions of tourist coaches are Jiangsu, Sichuan, Yunan, Guizhou and Zhejiang, where are rich in tourism resources.
3. Bus Builders
Data says that the market shares of King Long, Higer, Golden Dragon, Yutong, Zhongtong, Youngman and Ankai increase from 49.68% in 2007 to 68.87% in 2011. The bus brands are growingly paid attention.
Main reasons:
1.The bus builders such as King Long, Higer, Golden Dragon, Yutong, Zhongtong own high market shares for a long time, with great brand influence and complete sales & marketing network.
2.These bus builders mentioned above invest much on research and development of tourist coaches, in particular, improvements of design, security and comforts, e.g. Higer G-BOS operation systems.
3.These builders are capable of offering complete after-sales service network and spare parts supply in time.
4.The importance of the brand tourist coaches affects operators’ choice when purchasing.
