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Position:analyst > analysis > The Bus Market shows Increasing Momentum During the First Four Months the tourist bus market shrink

The Bus Market shows Increasing Momentum During the First Four Months the tourist bus market shrink

2011-05-20    Source:www.chinabuses.org
Summarize:

The Bus market shows good momentum of the first four months of 2011.


www.chinabuses.org:  Liu Heping, the manager of the Suzhou Kinglong Higer Sales Department, told the journalist that the sales volume of the past few months of 2011 is comprehensively OK, that the sales volume of 2010 increased by 60%-70%, that the sales volume grows not as fast as 2010 and that he doesn’t know the exact sales volume of 2011 is not known yet.


The principle of Tianjin Sales Company told the journalist “the momentum of 2011 looks not as good as 2010, but generally speaking it is OK. I am in charge of the Tianjin and Beijing market. Personally speaking, the first few months of Beijing and Tinajin market are OK.”


As the public statistics indicate that, for the first quarter, 50 major companies sell 47001 buses and increased 18.0% compared with the same period last year.


Yutong Company, as the leading company in the bus industry, has manufactured 10376 buses totally in the first four months and increased by 5.23% compared with the same period last year; Yutong sells 11438 buses and increased by 10.35%. As Xing Shulei, the staff of the sales department says: if you look at the whole industry, the increase is not as fast as before. The order in May is not bad. But the highway bus is not as good as before and the new energy bus sale looks good.


What about other bus companies?” From January to March, the sales volume increased slightly but the highway bus sale is not good. Generally speaking, the market is developing steadily. Slight increase or decrease is quite normal.” Wu Shanxiang, the market planner of sales department of JAC Company, told the journalist.


The Tourist Bus Market Shrinks a little bit


The first four months of 2011 is satisfying, but is the sales volume as good as 2010?


It differs for different companies. Take Higer as an example, the demand of the highway bus is still the highest. But the situation for tourist bus is not very good and shrinks a little bit. It is estimated that several thousand of bus will be sold for this year.” Liu Hepin believes.


Why will the tourist bus market shrink? The journalist got the news that the most important reason is the influence of the tourist market. The tourist market being bleak, the demand is reduced.


“The shrink of the tourist market will directly influence the purchasing demand of the tourist bus. Now, although, we have many legal holidays, most of them are short holidays. People choose not to travel. Because of the reduction of the tourists, the demand for new tourist bus will certainly be influenced.” One person told the journalist.


Direct Reason: Tourist Bus Market does not Show Good Trend


What is the tourist market like in 2011?


When interviewing with the tourist company, many people believes that the tourist market is under great pressure.


Manager Huang of the Xinyue United Auto Company says:” the tourist market of 2011 is not hot and the rent market is not hot too. The seasonality of the tourist market is quite strong.  Different seasons have different markets. In short, the market is quite worse than that of last year. For the May 1st holiday, before there were 7 days, but now is 3 days which is only a short holiday.  So the number of people for traveling decreased too. In addition, the tourist market of 2011 has also been influenced by financial crisis, Japanese tsunami, earthquake, the rising price and other factors. In all, these have influence on the domestic tourist bus market.


Beijing is one of the famous tourist cities in China, but it does not show any good market momentum. Let alone other cities.

Li Yizong, the manager of Baoyuan Group, told the journalist:" the tourist market of 2011 is not good. Although Baoji has the Famen Temple that known as “the ninth miracle of the world” and Taibai Mountain which is the highest in the east of China, but the seasonality is quite strong. Every year, from November to March is the off season. Because of the small number of tourists, the operation cost is quite high. In addition, the inter-county shuttle bus covers close to the tourist attraction. The tourist could take the shuttle bus to the tourist attraction, which could directly influence the revenue of the tourist bus company. So the daily business is not so good except weekends and May 1st holiday.

Editor:clyde

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