Summarize：www.chinabuses.org: Part Three Analysis of main sales areas of luxurious coaches valuing over 900,000 Yuan in 2010
1. Top ten main sales areas of luxurious coaches valuing over 900,000 Yuan
Table 7 Top ten main sales areas of luxurious coaches valuing over 900,000 Yuan
|
No.
|
Areas
|
Sales
|
Shares
|
|
1
|
Zhejiang
|
386
|
13.4
|
|
2
|
Guangdong
|
365
|
12.6
|
|
3
|
Jiangsu
|
350
|
12.1
|
|
4
|
Beijing
|
266
|
9.2
|
|
5
|
Liaoning
|
178
|
6.2
|
|
6
|
Sichuan
|
175
|
6.1
|
|
7
|
Fujian
|
171
|
5.9
|
|
8
|
Shandong
|
164
|
5.7
|
|
9
|
Shanghai
|
151
|
5.2
|
|
10
|
Chongqing
|
79
|
2.7
|
|
|
Total
|
2285
|
79.1
|
Figure 4 Top ten main sales areas of luxurious coaches valuing over 900,000 Yuan
It can be seen from above that:
a. Sales of luxurious coaches valuing above 900,000 Yuan are mainly in Zhejiang, Guangdong, Jiangsu, Beijing, Liaoning, Sichuan, Fujian, Shandong, Shanghai, and Chongqing etc. comparatively developed areas.
b. Market share in the ten areas took 79.1% of all high-end markets, lower than last year, showing that the general prosperous economy was driving more luxurious coaches’ demands.
c. The market shares of top six areas were 13.4%, 12.6%, 12.1%, 9.2%, 6.2%, 6.1%, altogether they took nearly 60% of luxurious coaches markets. And this may help bus builders to allocate their marketing resources.
2. Price analysis of luxurious coaches in the top ten areas
Table 8 Price analysis of luxurious coaches in the top ten areas
|
No.
|
Areas
|
0.9-1.5 m Yuan
|
1.5-2.0 m Yuan
|
Over 2.0 m Yuan
|
|
1
|
Zhejiang
|
158
|
117
|
111
|
|
2
|
Guangdong
|
150
|
110
|
105
|
|
3
|
Jiangsu
|
144
|
107
|
99
|
|
4
|
Beijing
|
111
|
83
|
72
|
|
5
|
Liaoning
|
83
|
59
|
36
|
|
6
|
Sichuan
|
81
|
49
|
45
|
|
7
|
Fujian
|
80
|
55
|
36
|
|
8
|
Shandong
|
85
|
50
|
29
|
|
9
|
Shanghai
|
71
|
42
|
38
|
|
10
|
Chongqing
|
43
|
17
|
19
|
|
|
Total
|
1006
|
689
|
590
|
Figure 5 Price analysis of luxurious coaches in the top ten areas
It can be seen from above that:
a. In buses valuing 0.9 million Yuan to 1.5 million Yuan, 158 buses were sold in Zhejiang, 150 units were sold in Guangdong and 144 units were sold in Jiangsu.
b. In buses valuing 1.5 million Yuan to 2.0 million Yuan, 117 buses were sold in Zhejiang, 110 units were sold in Guangdong and 107 units were sold in Jiangsu.
c. In buses valuing above 2.0 million Yuan, 111 buses were sold in Zhejiang, 105 units were sold in Guangdong and 99 units were sold in Jiangsu.
d. Sales of buses valuing 0.9-1.5 million Yuan were 1,006 units in the top ten areas, taking 74.8% market share, and 689 buses valuing 1.5-2.0 million Yuan were sold in the top ten areas, taking 83.9% market shares, and 590 buses valuing above 2.0 million Yuan were sold in the top ten areas, taking 81.6% market shares. All the market concentrations of these buses were all declining. The more expensive the buses are, the more market concentration is. And this is in accordance with price rules of luxurious buses. In addition, market concentration of all kind of luxurious buses varies, showing that the general concentration was not as concert as last year.
