Summarize：www.chinabuses.org: Part 4 Analysis of China bus export
The financial crisis has passed, and we can see that China bus export surges this year. However, they have to do as followings if they want better export effects.
1. They have to continue adjusting export strategy to deploy rationally in the international markets. Some China bus builders need to reconsider their international markets strategies. Yutong Bus has deployed South America, CIS, Middle East, Asian pacific, Africa and Europe and North America areas. And Yutong place Cuba, Jamaica, Chile, Peru, Russia, Rumania and Slovakia as their main export markets, and they achieved some practical progress, especially in Cuba, Yutong’s market share has risen to 98% with 40% more expensive.
2. China bus builders have to adjust their products structure, like medium and heavy buses and light buses. China bus exporting structure is changing gradually. In terms of numbers, light buses are still the most to be exported, but their shares are declining straightly. Export of medium coaches are comparatively stable, while although export of light buses were increasing from Jan. to Oct. this year, the single price for them are not so high, and large bus export can profit more.
3. China bus builders have to make up and perfect their marketing strategy on supply chain. Currently, China bus builders usually has a long production line, including large buses, medium buses as well as light buses in terms of length, and passenger bus, tourist bus, city buses and commuters in terms of usage. However, bus builders must change their bus models according to customer’s need. So they have to try improve their management on supply chain to be more active on the product supply.
4. China bus builders can take consultant marketing strategy to foreign customers. Apart from selling buses, they can also provide profiting schemes for customers. Products homogenization is rather high in China bus industry, so their core competitiveness can be relied on products as well as brand construction and sales team.
5. China bus builders have to adjust their pricing strategy. Currently the competitions in China bus industry are rather fierce, and China manufacturers have to raise less price than the real rise on their costs. So that they can find some competitive price on the market.
6. They must build their brands gradually. Some China bus builders have rather good reputation in China, and they need do more to raise their reputation in the international market.
7. China bus builders have to integrate sales networks to build more service stations. They must pay as much attention as on their internal markets on after-sales services, so that they can win lasting trusts from their customers.
