Summarize：www.chinabuses.org:
Part 1: The general analysis on the bus sales from Jan. to Nov.,2009
1. The sales growth of buses in various lengths
Table 1: The statistic table of the sales growth of buses in each length from Jan. to Nov.,2009 (unit: vehicle)
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Jan.-Nov.,2009
|
46338
|
1045
|
9783
|
11052
|
6579
|
|
Jan.-Nov.,2008
|
50438
|
2331
|
12324
|
11671
|
5895
|
|
Year-on-year growth
|
-8.13
|
55.2
|
-20.6
|
-5.3
|
11.6
|
|
|
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
|
|
Jan.-Nov.,2009
|
7647
|
6929
|
2999
|
304
|
|
|
Jan.-Nov.,2008
|
7973
|
8436
|
969
|
839
|
|
|
Year-on-year growth
|
-4.1
|
-17.9
|
209.5
|
-63.8
|
|
Chart 1: The statistic graph of the sales growth of buses in each length from Jan. to Nov., 2009
Shown above, the sales volume of the 11～12-meter highway buses is 12,217 units with the biggest market capacity, taking 15.32% of the overall sales, but it decreases by 13.5% year-on-year with 4.1 percent more than the industry decline. It indicates that 11～12-meter bus is the backbone force in the highway bus market but declining with the big amplitude.
2. The analysis on the sales proportion of 10～11-meter bus in each length.
Shown above, the sales volume of the 11～12-meter highway buses is 11,052 units, taking 23.9% in the total sales (46,338 units) in the first 11 months 2009. It ranks the top in the various lengths, and then 11～12-meter bus(9,783 units) with 21.1% and 8～9-meter bus(7,647 units) with 16.5%.
Table 2: The proportion of the various lengths of bus in Jan.-Nov., 2009 and the same period in 2008
|
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Ratio in Jan.-Nov.,2009(%)
|
2.26
|
21.1
|
23.9
|
14.2
|
|
Ratio in Jan.-Nov.,2008(%)
|
4.62
|
24.4
|
23.1
|
11.7
|
|
|
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
|
Ratio in Jan.-Nov.,2009(%)
|
16.5
|
14.95
|
6.47
|
0.66
|
|
Ratio in Jan.-Nov.,2008(%)
|
15.8
|
16.7
|
1.9
|
1.7
|
Chart 2: The proportion graph of the various lengths of bus in Jan.-Nov., 2009 and the same period in 2008
Shown above, 10～11-meter bus takes the biggest proportion in both 2008 and 2009 and it rises by 0.8 percent in 2009. It indicates that 10～11-meter bus is undoubtedly the backbone force with strong momentum.
The analysis on the sales areas and market concentration of 10～11-meter bus from Jan. to Nov. 2009
According to the statistic of the industry search center of www.chinabuses.com, the top 15 mainstream sales market areas of 10～11-meter bus in Jan.-Nov., 2009 are shown as followed:
Table 3: The statistic table of the sales market areas of 10～11-meter bus in Jan.-Nov.2009 (unite: vehicle)
|
No.
|
Area Market
|
Sales
|
Concentration%
|
Note
|
|
1
|
Guangdong
|
1072
|
9.7
|
CNG included
|
|
2
|
Jiangsu
|
1028
|
9.3
|
CNG included
|
|
3
|
Shandong
|
796
|
7.2
|
CNG included
|
|
4
|
Henan
|
729
|
6.6
|
CNG included
|
|
5
|
Shanghai
|
641
|
5.8
|
CNG included
|
|
6
|
Sichuan
|
619
|
5.6
|
CNG included
|
|
7
|
Beijing
|
573
|
5.2
|
CNG included
|
|
8
|
Liaoning
|
542
|
4.9
|
CNG included
|
|
9
|
Zhejiang
|
519
|
4.7
|
CNG included
|
|
10
|
Fujian
|
475
|
4.3
|
CNG included
|
|
11
|
Hebei
|
431
|
3.9
|
CNG included
|
|
12
|
Hunan
|
376
|
3.4
|
CNG included
|
|
13
|
Hebei
|
354
|
3.2
|
CNG included
|
|
14
|
Guangxi
|
343
|
3.1
|
CNG included
|
|
15
|
Chongqing
|
309
|
2.8
|
CNG included
|
|
|
Total
|
8807
|
79.7
|
CNG included
|
Chart 3: The statistic graph of the sales market areas of 10～11-meter bus in Jan.-Nov.2009
Shown above, Guangdong owns the biggest sales volumes of 10～11-meter bus with 1072 units and 9.7% market concentration rate in the first 11 months of 2009. Then Jiangsu with 1028 units and 9.3%, Shandong with 796 units and 7.2%. Among the cities, Shanghai takes the biggest sales volumes of 10～11-meter bus with 641 units and 5.8% market concentration. Then Beijing with 573 units and 5.2%, Chongqing with 309 units and 2.8%. The concentration ratio of the top 15 indicates that sales areas of the 10～11-meter bus don't distribute uniformly but focus the areas and cities mentioned above, which offers the quantizing evidence of the marketing strategy as well as the allocation of resources for the manufacturers of 10～11-meter bus.
The sales data analysis of 10～11-meter bus builders in Jan.-Nov. 2009
Table 4: the sales data of the leading builders of 10～11-meter bus in Jan.-Nov. 2009
|
No.
|
Bus Builder
|
Sales Volume(vehicle)
|
Concentration(%)
|
Note
|
|
1
|
Chongqing Hengtong
|
1525
|
13.8
|
11 meter included , 10 meter excluded
|
|
2
|
Shanghai Sunwin
|
1251
|
11.3
|
11 meter included , 10 meter excluded
|
|
3
|
Dongfeng Yangtze
|
1080
|
9.8
|
11 meter included , 10 meter excluded
|
|
4
|
Dandong Huanghai
|
832
|
7.5
|
11 meter included , 10 meter excluded
|
|
5
|
Zhengzhou Yutong
|
819
|
7.4
|
11 meter included , 10 meter excluded
|
|
6
|
Xiamen Kinglong
|
649
|
5.9
|
11 meter included , 10 meter excluded
|
|
7
|
Quick Bus
|
546
|
4.9
|
11 meter included , 10 meter excluded
|
|
8
|
Yangzhou Yaxing
|
468
|
4.2
|
11 meter included , 10 meter excluded
|
|
9
|
Anhui Ankai
|
448
|
4.1
|
11 meter included , 10 meter excluded
|
|
10
|
Zhongtong Bus
|
440
|
4
|
11 meter included , 10 meter excluded
|
|
|
Total
|
8058
|
73
|
11 meter included , 10 meter excluded
|
Chart 4:the sales data graph of the leading builders of 10～11-meter bus in Jan.-Nov. 2009
Shown in the table above:
1. Chongqing Hengtong takes the leading in the 10～11-meter bus with the sales volume of 1525 units and market concentration of 13.8%, then Shanghai Sunwin with 1251 units and 11.3%, Dongfeng Yangtze with 1080 units and 9.8%. The concentration ratio of the top 3 builders takes 34.9%, which indicates the degree of the monopoly is high in the 10～11-meter bus.
2. It is not easy for other builders to enter into the market of 10～11-meter bus in terms of the 73% concentration ratio of the top 10 builders.
