Maxus Introduces New Logo,...

SAIC Maxus today initiated a profound brand evolution at the Guangzhou Auto Show, debuting its new "Mass Light Icon " logo as the visual cornerstone of its new direction This user-centric transformation is operationalized through a structured strategy comprising the "DANA " unmanned passenger and cargo vehicle, a strategic deepening of its alliance with CATL, and the introduction of the 8S Super User Experience Center model – all integrated to provide end-to-end support for aspirational business builders