Foton Brand Value Reaches a New Record High
2017-06-26 Source：www.chinabuses.org
Summarize：On June 22, the 14th World Brand Conference, which was organized by the World Brand Lab, was held in Beijing Foton, with its total brand value reaching 112 578 billion RMB, ranked the 34th place in China For thirteen consecutive years, Foton has been the very first leader in China’s commercial vehicle industry
www.chinabuses.org: On June 22, the 14th World Brand Conference, which was organized by the World Brand Lab, was held in Beijing. At the conference, Top 500 Most Valuable Brands 2017 was officially revealed to the public. According to the report, Foton, with its total brand value reaching 112.578 billion RMB, ranked the 34th place in China. For thirteen consecutive years, Foton has been the very first leader in China’s commercial vehicle industry. This year, it also ranked the fourth place in China’s automobile industry.
When evaluating a brand’s value, such factors as the market share, the customer loyalty, and the global influence will all be taken into consideration. What Foton has achieved in the past thirteen years fully represents China’s robust growth and the nation’s unwavering determination to conquer the world auto industry.
Statistics show that Foton sold 531,000 units vehicles in 2016, including 58,000 units exported to the overseas market. For five consecutive years, it has ranked the first place among all manufacturers of commercial vehicles in China.
Despite the anemic market conditions, Foton still managed to grow against the declining trend. Its success can be chiefly attributed to its multi-modes marketing strategies. Recommendation Bonuses create a more interactive platform for Foton and its customers. In addition, its innovative marketing strategy which well integrates Distributor Sales + Direct Sales + Online Sales, has significantly pushed forward the marketing transformation of the auto industry, bringing manufacturers and customers even closer.
Customer loyalty lies at the core of the value of any brands. Rising customer loyalty can hardly be realized without constantly improving product quality and a constantly expanding product pool. Through its relentless efforts in technological innovation, Foton boasts three core business areas, namely super trucks, green buses and smart passenger vehicles. Together, they have pushed the brand’s value to a new historical high.
In addition, increasing customer loyalty is indispensable with well-established after-sales services. So far, the company has set up over 6,000 service stations, three spare parts inventories, 20 regional spare parts distributors, and over 100 spare parts sales agents. Moreover, it offers one-stop care-free services for all its vehicles during their lifespan.
As a globally minded enterprise, Foton has long been carrying out concrete measures to explore the international market. It was also among the first batch of companies in Beijing which sought to develop abroad. To date, Foton vehicles have made their way to Southeast Asia, West Asia, the Middle East, East Europe, Africa, Central and South America. Currently, it is making its way to South Korea, Australia, and Turkey, etc. In response to China’s One Belt One Road Initiative, Foton has already completed the construction of 22 infrastructure projects in 15 countries and regions, delivering over 2,000 units vehicles to its customers. Right now, it is closely working on 41 projects in six different areas with over 1,000 units of vehicles to be delivered to their customers’ hands soon. By pooling its global resources, Foton is on a steady rise in the global auto market.
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