Higer and Guangda Tourism Automobile Realize a Win-Win Situation in Their Cooperation
2017-03-21 Source：www.chinabuses.org
Summarize：In 2016, Yunnan province received 431 million tourists from both home and abroad, with an increase of 31% compared with that in the previous year Its total tourism revenue reached 472 625 billion RMB, up by 44 1% year on year As one of the leading carriers in Kunming tourist transportation market, Yunnan Guangda Tourism Automobile Co Ltd (hereinafter referred to as Guangda Tourism Automobile) has blazed a new trail by taking a number of measures, such as closely following the market trend, focusing on improving its services, joining hands with China’s leading bus maker Higer and creating a win-win situation for both parties
www.chinabuses.org: In 2016, Yunnan province received 431 million tourists from both home and abroad, with an increase of 31% compared with that in the previous year. Its total tourism revenue reached 472.625 billion RMB, up by 44.1% year on year. As one of the leading carriers in Kunming tourist transportation market, Yunnan Guangda Tourism Automobile Co. Ltd. (hereinafter referred to as Guangda Tourism Automobile) has blazed a new trail by taking a number of measures, such as closely following the market trend, focusing on improving its services, joining hands with China’s leading bus maker Higer and creating a win-win situation for both parties.
Founded in 2001, Guangda Tourism Automobile is currently operating 304 vehicles in a variety of sizes. It is chiefly specialized in cross-border passenger transportation, tourist transportation, inter-city passenger transportation, etc. In recent years, Guangda Tourism Automobile has been making a conscious effort to improve its service and safety standards. Thanks to its hard work, Guangda Tourism Automobile has long become synonymous with the “ a well-known brand” and “excellent services”.
In 2014, Guangda Tourism Automobile was taken over by Yunnan YI MAY Industrial Holding Group (hereinafter referred to as YI MAY Group). The move has brought a marked increase in tourists for the carrier. “Our alliance with YI MAY Group has been very successful”, said Li Linmin, the head of Engineering Department of Guanda Tourism Automobile.
Before 2015, Guangda Tourism Automobile mostly bought its vehicles from the samebus maker. After joining YI MAY Group, “we only consider the top bus brands from China with the highest performance-price ratio”, says Li Linmin. She adds, “Higer Has been our first choice for several years”. In the initial stage of its purchase, Guangda Tourism Automobile has always made clear about its stringent standards for engines, axles and gearboxes, all of which are -essential to the overall performances and safety of the vehicle. As one of the leading bus manufacturers in China, Higer not only boasts the highest vehicle manufacturing technologies, but has also established a well-connected auto parts supply chain.Given that we have not yet set up our own maintenance workshop, we must choose the best from best to minimize our maintenance costs. That’s why we choose Higer”, explains Li Linmin.
During the peak travel season from June to September every year in Yunnan, the markedly increased passenger flow puts bus operators to a series of stringent tests. Only those with formidable competitiveness and super excellent abilities in vehicle coordination and management will be able to survive and prosper in such challenging times. “That every vehicle is working under its best conditions is our solemn promise to our passengers”, says Li Linmin. Since obtaining permission from Yunnan Provincial Bureau of Tourism in 2011, Guangda Tourism Automobile has been operating ten units Higer buses and coaches on several international tourism routes from Yunnan to Laos, Burma and Thailand. “The opening and smooth operation of these fixed cross-border passenger routes have full demonstrated our strengths in the passenger and tourist transportation industry”, adds Li Linmin. Despite the poor road conditions in countries like Laos, Higer buses and coaches have been delivering consistently impressive performances, showcasing the formidable strengths of Chinese bus makers.
Having made several visits to Higer’s production base, Li Linmin, who studied vehicle engineering in university, has been extremely impressed by the company’s state-of-art facilities. “What impressed me most is Higer’s 6S management in its workshops. Equally impressive are Higer’s constant pursuit of perfection in such production procedures as welding, coating and polishing”, says Li Linmin. In an era of homogenized bus products, high quality buses are the key to success for bus manufacturers. With a relentless spirit for high craftsmanship, Higer buses and coaches stand out among their counterparts, inevitably becoming the first choice for Gugnda Tourism Automobile.
In mid-March 2017, a batch of Higer KLQ6902 buses arrived in Kunming for operation. After their arrival, they were immediately put into service under the management of Guangda Tourism Automobile, ready to serve passengers from all over the world, ushering a new era for the cooperation between Guagnda Tourism Automobile and Higer.
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